argues that the creation of brands such as Tesco, Ikea, easyJet and McDonald's have helped democratise ...
, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... to 13th place. The top FMCG brand, mean-while, is Kellogg, which ranks seventh with 23 mentions and 276 ... -comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ...
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
will be promoting the phone through an INQ branded store at Westfield White City, which opens this weekend. INQ ... phones, our approach to marketing will break the tired, old formats that the old mobile brands have ...
to connect with customers' and allows the brand to connect with people where they choose to shop as part ... in 2009. As well as launching a range of own-branded TVs, the retailer rolled out a fresh shop format ...
PRCA survey looks at the growing technology brand spend on digital media.
-Marsteller. The brief is aimed at building awareness of the firm, which also owns mobile brands in Spain and Latin ... The firm, which owns mobile brand O2, has finally picked Ketchum following an eight-month pitch ... after Telefonica last month unveiled a new brand strategy. All mobile operations will now sit under O2 ...
political support for Micro Focus' technology manifesto - To build the Micro Focus brand profile ... Client: Micro Focus PR team: Brands2Life Timescale: July-August 2009 Budget: Less than 50,000 Software company Micro Focus wanted to build awareness of the need to help UK-based IT companies grow ...
of the year - the launch of Windows 7. Apple and Google, the brand darlings of the world, have had great ... and self-righteous. So any brand strategy from Microsoft that intimates an end to this era of software ... perception of Microsoft and to humanise the brand. So far, so good. My problem is with what it has started ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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