to remove filtersDearSteveJobs.com campaigns for iPhone app approval
17 Dec 2009 | by James Quilter
an experiential element to the campaign by placing brand ambassadors, clothed in traditional Swedish dress ...
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Who Wants To Be A Millionaire iPhone app launched
17 Dec 2009 | by Jacquie Bowser
strategy is to constantly refresh and reinvigorate the Millionaire brand both on air and through various brand extensions. "This new quick-fire game for iPhone and iPod touch provides an authentic 'Who Wants ...
Tim Elkington to head research at the IAB
16 Dec 2009 | by Sara Kimberley
and Guardian Unlimited brands. ...
Mirror is latest publisher to offer iPhone apps
16 Dec 2009 | by Tristan O'Carroll
of the traditional Trinity Mirror newspaper brands, as well as the scope of the newly launched standalone websites ...
Top five green initiatives in marketing in 2009
15 Dec 2009 | by Nicola Clark
LONDON - Tesco and Starbucks are among the brands to launch major green initiatives in 2009....'. The message was clear: brands must beware of sugar-coating their credentials to a sceptical public. 4 Dairy ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
, show which brands and spots were most memorable to a panel of 1000 viewers. Asda enjoyed the highest ... to 13th place. The top FMCG brand, mean-while, is Kellogg, which ranks seventh with 23 mentions and 276 ... -comparison and insurance brands emerge as the strongest performers when it comes to the top scores for individual ads ...
Susie Moore departs O2 to pursue new venture
14 Dec 2009 | by Joe Thomas
-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Moore, head of brand innovation ... is pursuing a new venture, called brandplay'. Moore is a former head of brand for O2 before being seconded into the head of brand innovation position. Normal 0 false false false ...
TalkTalk offers families £250 for naming rights to their home
14 Dec 2009 | by Jacquie Bowser
Under the scheme homeowners receive 250 in sponsorship and in return are obliged to incorporate the TalkTalk brand into the formal address of their home for one year. Elaine and Darren Snow from South Croydon are the first homeowners to take up the offer. Their detached house in Sanderstead, South Croydon ...
Scottish Power tasks Bright Blue Day with direct marketing account
14 Dec 2009 | by Joe Thomas
above-the-line agency and Lewis Creative Consultants, which handles the brand's digital work ... Power said that it continues to work with Tangible across a number of areas of the business. The brand ...
Google could sell own-brand phone direct by early 2010
14 Dec 2009 | by Staff
NEW YORK - Google has given employees a prototype mobile phone to test, which it is reportedly planning to sell directly to consumers early next year.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
