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Redknapps front new Thomas Cook campaign

Redknapp said: Thomas Cook is a trusted British brand that we've grown up with and we've really enjoyed ...

Michelin moves $43m US media from MediaCom to MEC

the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ... on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands ... media is complemented by their ability to leverage their experience with the Michelin brand in other ...

Eurostar cancels marketing activity and prepares 2010 rethink

Speaking to Brand Republic, sales and marketing director Emma Harris said that while Eurostar's first priority is getting people home for Christmas it has a "big job to do from a brand point of view ... this situation might escalate the timetable." Read more on Brand Republic Ryanair targets Eurostar customers ...

Video: TUI launches Thomson and First Choice ads

LONDON - Travel operator TUI has launched two heavyweight ad campaigns for its major brands...), builds on its previous campaign and the strapline Built with you in mind', which showed staff creating the perfect beach scene. The new spot, which features the same soundtrack, again focuses on the brand ... to improve the appeal of the brand among young families. While the previous campaign focused ...

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

argues that the creation of brands such as Tesco, Ikea, easyJet and McDonald's have helped democratise ...

Top 10 marketing moments 2009

were the first for the chop. While the advertising industry lobbied for brands to 'spend through the recovery', the reality for many brands was tightened budgets and unachievable targets. 2 Brands embrace 'you'-centred marketing While the recession was all about 'them' - whether bankers or MPs - brands ...

Holiday Cottages Group hires agencies for £8m brief

across eight brand websites including www.cottages4you.co.uk, www.welcomecottages.com and www ... will include direct response and brand display activity, across portals, travels sites, ad networks and social ...

We'll Call You - Churchill

, we rang the insurance brand to find out how to get tickets...department, but they are in a different building. Mktg Oh, right. Do you have a number? Churchill I ...

Virgin Galactic reveals branding for spaceship

LONDON - Spaceship brand Virgin Galactic has unveiled the livery for its SpaceShipTwo.

Ryanair dumps Visa Electron in favour of prepaid MasterCards as free payment method

. It follows news that financial services brands such as Abbey and Travelex are to discontinue their Visa ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.