. The agency also works for Merlin's other brands Sea Life and The Dungeons. Farm will be responsible for the London Eye's brand strategy and creative development as the attraction bids to cement its position ... to keep Londoners engaged with a brand that has become the jewel in the crown of the London skyline ...
are benefiting from brands' increased focus on customer retention....of editorial content in building brand loyalty,' she says, adding that the industry has successfully expanded ... brands have tightened their belts, with budgets being shaved by an average of 10% across the board ... are returning the favour and offering publishing services to brands. A growing number of digital agencies now ...
-fareast-language:#0400; mso-bidi-language:#0400;} As cash-strapped consumers stay close to the brands they trust ... on hold for an extended period before cutting them off is hardly likely to endear them to a brand. In fact ... , but they play a key role as a higher proportion of budgets are shifted below the line and brands seek to protect ...
marketplace from "let's build the website" to "let's connect with customers",' he says. 'Now we're getting the eCRM briefs that require making the connection between brands and consumers stronger.' Spong thinks ... and manage the brand's CRM activity. This pattern is repeated in SP-heritage agencies. 'We're looking ...
its toll on consumer durable goods brands, but on top of that, e-commerce encroached increasingly ...
of commercial strategy, Jones will be responsible for building NI's strategic relationships with advertisers ... of NI's brands. The group looks to move closer to the consumer by positioning itself as a "customer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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