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Magners ends Wasps sponsorship while Barclays pull out of Churchill Cup alliance

LONDON - Irish cider brand Magners has decided to cut ties with Guinness Premiership champions

David King appointed chief exec at Time Out Group

and finance roles. Elliott, who founded Time Out in 1968, will retain his role as chairman and brand guardian ...

Peugeot flirts with consumers in DriveSexy campaign

LONDON - Peugeot is rolling out a new creative concept to improve the desirability of its brand

Shelter hires Kay Boycott as communications director

Boycott, who joins from global strategy firm Oxford Strategic Marketing, has almost 20 years' experience in brand marketing, communications, research and strategy consultancy in the global and UK private ... brands including Quality Street, Milky Bar and Johnson's Baby. During her career Boycott has also worked ...

Thomas Cook mounts major campaign on MSN Travel and Hotmail

The deal, which runs until March, involves high-profile branding across MSN Today and Windows Live Hotmail, behavioural targeting with Microsoft Media Networks and an editorial special on the MSN Travel ... are such that brands you can trust are very important. We have become a virtual travel agent for Thomas Cook, taking ...

This Is What I Do: Miles Lewis, Last.fm

into persuading the world's communications agencies that the online medium builds brands and that Last.fm offers ...

Turning Point: Jimmy Maymann, GoViral

brands tap into social networking in new ways? This led me to GoViral, where we distribute branded ...

Tiger Balm sponsors Sky's extreme sports

properties of its Tiger Balm brand for relieving muscular aches and pains....the brands eastern origins, the products natural ingredients and its pledge to help endangered tigers ...

Paver Smith gets chairman

He joins the Liverpool-based agency at a time of expansion. Heal said his key priority was to help build a network of offices following its recent acquisition of Manchester's Stripe Communications. Heal worked at Saatchi Saatchi before moving to Manchester's Harrison Cowley. He sold the agency ...

UK search marketing spend up 11%

established online brands who increased spend to reach revenue goals. "The retail landscape has changed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.