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Redknapps front new Thomas Cook campaign

Redknapp said: Thomas Cook is a trusted British brand that we've grown up with and we've really enjoyed ...

Brand Republic's top stories of 2009

chance an old brand can be dug up. Take Bauer's plans to revive The Face after five years (nice ... , while Marlboro did NPD the old-fashioned way to launch its first new brand in two years, Bright Leaf ... people to ditch their friends for Burger King , this year everyone was trying to work out if their brand ...

Wonderbra creates new marketing role for Julia Nolan

and Shock Absorber brands, and will join the DBA UK Leadership Team. Reporting to DBA's UK general manager, Paul Devin, Nolan will be responsible for the strategic development of all three brands, with a particular focus on generating future sales growth for the iconic Playtex brand. Nolan joined DB Apparel ...

More Than launches new ads with Mighty Boosh comic Julian Barratt

LONDON - RSA-owned insurance brand More Than is launching a series of new ads, again featuring a...' . In the home insurance spot, Barratt tells viewers that if they take our buildings insurance with More Than ...

Peter Rabbit TV series to 'democratise' character's appeal

LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series...is to take them from the high end to allow all children to buy into it. It's about democratising the brand ...

Eddie the Eagle and Ricky Hatton to appear in Churchill ads

celebrities to sign up to appear in ads for RBS-owned insurance brand Churchill....be seen at the brand's YouTube page, www.youtube.com/thechurchilldog. Over the past month, the Churchill ...

BR Video: Coca-Cola and M&S ads fill consumers with festive cheer

' attention Brand Republic asks the public which festive ads they have liked and disliked this year....It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...

Michelin moves $43m US media from MediaCom to MEC

the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ... on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands ... media is complemented by their ability to leverage their experience with the Michelin brand in other ...

Trust agrees BBC participation in Project Canvas

a new consumer brand, build a common user interface and build the technology platform. The Trust ...

The Economist-owned EuroFinance relaunches website

LONDON - The Economist-owned business services brand EuroFinance has relaunched its website

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.