26 Dec 2009
| by Alex Brownsell
Redknapp said: Thomas Cook is a trusted British brand that we've grown up with and we've really enjoyed ...
23 Dec 2009
| by Staff
chance an old brand can be dug up. Take Bauer's plans to revive The Face after five years (nice ...
, while Marlboro did NPD the old-fashioned way to launch its first new brand in two years, Bright Leaf ...
people to ditch their friends for Burger King , this year everyone was trying to work out if their brand ...
23 Dec 2009
| by Joe Thomas
and Shock Absorber brands, and will join the DBA UK Leadership Team. Reporting to DBA's UK general manager, Paul Devin, Nolan will be responsible for the strategic development of all three brands, with a particular focus on generating future sales growth for the iconic Playtex brand. Nolan joined DB Apparel ...
23 Dec 2009
| by Alex Brownsell
LONDON - RSA-owned insurance brand More Than is launching a series of new ads, again featuring a...' . In the home insurance spot, Barratt tells viewers that if they take our buildings insurance with More Than ...
23 Dec 2009
| by Daniel Farey-Jones
LONDON - Beatrix Potter's Peter Rabbit is set to be "democratised" as a brand by a new TV series...is to take them from the high end to allow all children to buy into it. It's about democratising the brand ...
23 Dec 2009
| by Alex Brownsell
celebrities to sign up to appear in ads for RBS-owned insurance brand Churchill....be seen at the brand's YouTube page, www.youtube.com/thechurchilldog. Over the past month, the Churchill ...
23 Dec 2009
| by Susan Billinge
' attention Brand Republic asks the public which festive ads they have liked and disliked this year....It must be Christmas, the TV is over-run with ads for food and department stores, all tugging at heart strings and fanning waves of nostalgia. But are the ads working and do consumers enjoy or even look forward to the annual pull on their purse strings? Brand Republic, in association with Vox Pops ...
22 Dec 2009
| by Staff
the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ...
on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands ...
media is complemented by their ability to leverage their experience with the Michelin brand in other ...
22 Dec 2009
| by Sara Kimberley
a new consumer brand, build a common user interface and build the technology platform. The Trust ...
22 Dec 2009
| by Alex Brownsell
LONDON - The Economist-owned business services brand EuroFinance has relaunched its website