23 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
family break, a month before the brand turns 75....of the travel industry s busiest booking period in January and aims to make the brand appealing to returning ...
22 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
experiences which is available under the Hoseasons brand.
"Denise van Outen has a very high profile ...
to television shows a commitment to driving forward the Hoseasons brand and its continued recognition ...
to create the Go Active brand as part of the Government's Change4Life scheme . It launched a range of travel ...
21 Dec 2010
| by Sara Kimberley
while on the move.
Graham Hodge, director of branded content at LBi, said: "Virgin Atlantic s bold, irreverent brand gave us a fantastic opportunity to turn the humble app demo movie on its head and create ...
the online experience of the brand with high-quality, on-brand content."
Virgin's Flight Tracker app ...
16 Dec 2010
| by Sara Kimberley
The 10-second ad, created by VCCP, launched this week features the brand s ambassadors Fearne Cotton and Holly Willoughby shaking a selection of wrapped presents.
The ad forms part of Very ...
fashion show, which took place on 13 October.
Part of Shop Direct Group, which owns brands including ...
15 Dec 2010
| by Katherine Levy
demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype.
13 Dec 2010
| by Maisie McCabe
Freederm, the skincare brand, has been unveiled as the sponsor for the second series of 'Take Me...builds on Freederm's sponsorship of Channel 4 s last series of the long running reality show 'Big ...
10 Dec 2010
| by Sara Kimberley
Christmas gift to many viewers as the opera singing brand mascot Compairo will not be singing his usual ...
.
"Whether you re an opera fan or not this campaign has made a massive difference in terms of brand awareness ...
he was first introduced in August 2009 and has boosted brand awareness by more than 450%, according ...
08 Dec 2010
| by Peter Hay
increases in stature, brands are becoming wise to the power of the games platform to showcase their products ...
03 Dec 2010
| by Arif Durrani and Maisie McCabe
According to sources, new commercial opportunities will be created for brands to appear on TV ...
should be alerted to the presence of paying brands through 'signalling' at the beginning and end of a ...
brands into programmes already made. However, one media agency exec warned there is not going to be "a ...
03 Dec 2010
| by Sara Kimberley
the media planning and buying.
Siobhan Fitzpatrick, Argos head of brand development, said: "Finding time ...