Paper Round (23 December) - Which clients are advertising in the national press?
23 Dec 2010 | by Calvin Lau
installations in the Daily Mail, The Sun and The Times. Frozen veggies brand Bird s Eye runs telling ...
is to sell bucket loads more and to build an even better digital platform. "Cricket is a number one sport ...
installations in the Daily Mail, The Sun and The Times. Frozen veggies brand Bird s Eye runs telling ...
Lad's magazine Loaded is set to have a complete brand re-haul with a larger A4 sized magazine...of re-branding the Loaded.co.uk website and will be launching an iPad app in 2011. Loaded, which ... , resources, passion and commitment to take the brand forward on paper and digitally while embracing its ...
to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ... the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...
in April, wrote: "Speculation had been building in the tech world for months about what was rumoured ...
of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...
in The Times and The Daily Telegraph. Cholesterol-friendly dairy brand Benecol runs ads in The Independent ...
October. Since Russian billionaire Alexander Lebedev took control of the brand, the site has lifted 30 ...
will be responsible for driving innovation in the service and extending its proposition to broadcasters and brands ...
while on the move. Graham Hodge, director of branded content at LBi, said: "Virgin Atlantic s bold, irreverent brand gave us a fantastic opportunity to turn the humble app demo movie on its head and create ... the online experience of the brand with high-quality, on-brand content." Virgin's Flight Tracker app ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.