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Cricket fans buy Wisden magazine from BSkyB

is to sell bucket loads more and to build an even better digital platform. "Cricket is a number one sport ...

Paper Round (23 December) - Which clients are advertising in the national press?

installations in the Daily Mail, The Sun and The Times. Frozen veggies brand Bird s Eye runs telling ...

Loaded gets redesign and 'pint sized' edition

Lad's magazine Loaded is set to have a complete brand re-haul with a larger A4 sized magazine...of re-branding the Loaded.co.uk website and will be launching an iPad app in 2011. Loaded, which ... , resources, passion and commitment to take the brand forward on paper and digitally while embracing its ...

O2 plans Near Field Communication launches in 2011

to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ... the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...

FT names Apple's Steve Jobs as 'Person of the Year 2010'

in April, wrote: "Speculation had been building in the tech world for months about what was rumoured ...

Vince Cable is slammed in social media

of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...

Paper Round (22 December) - Which clients are advertising in the national press?

in The Times and The Daily Telegraph. Cholesterol-friendly dairy brand Benecol runs ads in The Independent ...

Newspaper ABCes: Guardian.co.uk passes 40m browsers in November

October. Since Russian billionaire Alexander Lebedev took control of the brand, the site has lifted 30 ...

Shazam appoints chief technology officer

will be responsible for driving innovation in the service and extending its proposition to broadcasters and brands ...

Virgin Atlantic unveils online film for app launch

while on the move. Graham Hodge, director of branded content at LBi, said: "Virgin Atlantic s bold, irreverent brand gave us a fantastic opportunity to turn the humble app demo movie on its head and create ... the online experience of the brand with high-quality, on-brand content." Virgin's Flight Tracker app ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.