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O2 plans Near Field Communication launches in 2011

23 Dec 2010 | by Ed Owen

to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ... the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...

Vince Cable is slammed in social media

23 Dec 2010 | by Sarah Shearman

of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...

Virgin Atlantic unveils online film for app launch

21 Dec 2010 | by Sara Kimberley

while on the move. Graham Hodge, director of branded content at LBi, said: "Virgin Atlantic s bold, irreverent brand gave us a fantastic opportunity to turn the humble app demo movie on its head and create ... the online experience of the brand with high-quality, on-brand content." Virgin's Flight Tracker app ...

News Corp/BSkyB deal is likely to be passed, says Martin Sorrell

20 Dec 2010 | by Arif Durrani and Daniel Farey-Jones

and News of the World are all accessible to subscribers-only now, with The Sun brand to follow in the New ...

Manchester City to launch iPhone app

20 Dec 2010 | by Sarah Shearman

role of chief brand and commercial officer , following the departure of former chief marketing officer ...

L'Oréal Luxury launches major foray into online display with YouTube

17 Dec 2010 | by Sarah Shearman

L'Oréal Luxury, the fragrances division of the FMCG giant, is set to launch its first multi-brand...for five days. The takeovers will include different video ads for six of its fragrance brands, including ... and its impact on brand image. Earlier this year L'Or al began working with Google to support the engagement of the FMCG brand in the digital space. Shuvo Saha, leader of FMCG at Google UK, said: "By ...

Infectious goes social for online sales push

17 Dec 2010 | by Staff

after a successful start "now was the time to push the brand again". "The infectious website has ...

Arena Media launches social media unit

17 Dec 2010 | by Katherine Levy

service capability for clients across media, PR and creative build....to launch the brand as there are many advertisers who are not getting agency support from their media agency across all elements of social strategy, media buying, content build, distribution which has ...

AOL acquires ad technology platform Pictela

17 Dec 2010 | by Sarah Shearman

New York-based Pictela, which was founded in 2009, provides a platform for distributing high definition branded content and advertising. It supports video, photos and applications in real-time in a range of formats and is used by publishers including Glam Media and Hearst. AOL did not disclose ...

Budget airlines' online customer experience falls short

15 Dec 2010 | by Sarah Shearman

Websites for Ryanair, EasyJet and BMI Baby are all failing to provide a strong brand message

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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