Retail Partners GB, owner of the Londis and Budgens brands....of the brands to sign up to the government's sustainability pledge in March. ...
The agency beat Wunderman and Rapier in a final shoot-out of the Lloyds TSB review that began in October. Catherine Kehoe, brand and customer marketing director, Lloyds TSB and Bank of Scotland, said: "We are pleased to announce the appointment of Proximity as the new BTL agency for Lloyds TSB ...
", targeting consumers in the build-up to Christmas....RAC, owned by Aviva, has partnered with gift card company InComm to create the 29 single-use breakdown cover vouchers that will roll out to in 600 Shell forecourt outlets across the country. The brand plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ...
events, was conceived to help transform its customers into fans of the brand. As well as generating 250 ...
Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its...It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...
the brand's new character Dave. It featured Dave attempting to sell his car the traditional way, leading ...
DIY retailers B&Q and Homebase are among brands set to be approached by the government to help...collaboration. It is also due to hold a meeting with battery brand Energizer, and will approach the DIY ... encouraging the participation of insurance brands. DIY retailers have previously supported the 'Fire kills ... brands), asking them for something that's much more substantial, in terms of point ...
Brands will be called upon to help fund a £250m government scheme called The Great Swapathon, in a...The plan, unveiled as part of the Public Health White Paper, will see five million Change4Life-branded ... -tickets. Rolling out in January, it is planned that the programme will be funded by donations from relevant brands. Brands have yet to agree to assist in the funding of the campaign, but it is understood work is underway ...
by brands in 2011, according to Ben Hammersley, Wired magazine's editor at large....encouraged people to run between London phone boxes, spawned major brand awareness for Nike, prompting post ... for brands to follow. Hammersley, referring to the campaign, said: "This was content produced on the fly ... of themselves as being their own brand. They have their own P L (profit and loss). They are becoming individual ...
Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results for the six months ending 30 September show revenue dropped 8.9% year on year to 22.4m. Recent client wins ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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