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Ogilvy and JWT join forces to create one-stop shopper marketing agency

22 Dec 2010 | by Sara Kimberley

Action brands. Malone will rebrand as JWT Action. The joint venture is to be a new model in shopper marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along the path to purchase, linking brand strategies, shopper insights and retail opportunities. Fred Bidwell ...

East Coast Trains set to appoint AMV BBDO

21 Dec 2010 | by Sara Kimberley

department. The agency will be responsible for overhauling the East Coast brand from April next year ...

Proximity lands £50m Lloyds TSB DM account

20 Dec 2010 | by Sara Kimberley

The agency beat Wunderman and Rapier in a final shoot-out of the Lloyds TSB review that began in October. Catherine Kehoe, brand and customer marketing director, Lloyds TSB and Bank of Scotland, said: "We are pleased to announce the appointment of Proximity as the new BTL agency for Lloyds TSB ...

Think BR: Procurement is good for you

20 Dec 2010 | by Steve Lightfoot

benefit from help in building relationships with my clients? Would I differentiate my brand if I could ... priority is not cutting costs but building third-party relationships; more respondents said this was a priority than any other factor. The world s biggest brands get it: they understand that efficiency ...

Profero CEO Blunden leaves to become MD of Economist online

17 Dec 2010 | by Sara Kimberley

the incumbent, Nick Blunden but he has given London a great platform to build on and I am looking forward ...

Diary of a media start-up: the final chapter

17 Dec 2010 | by Ed Feast

. Today though, we eat sushi and talk about how the Real Radio brand is going from strength to strength ... it s definitely going to take years to build up the business from the ground, but I m off to a good start. In just under four months, I have won five pieces of new business - a publishing client, a skincare brand ...

Arena Media launches social media unit

17 Dec 2010 | by Katherine Levy

service capability for clients across media, PR and creative build....to launch the brand as there are many advertisers who are not getting agency support from their media agency across all elements of social strategy, media buying, content build, distribution which has ...

Vizeum scoops £9m Pfizer UK media business

16 Dec 2010 | by Katherine Levy

-the-counter medicine brands....for pitch. The review was launched in October and focused on brands such as Anadin, Centrum and SMA. The brands were owned by Wyeth, the consumer healthcare company that merged with Pfizer in a 50 billion deal ...

Very.co.uk launches Christmas ad to promote its sale

16 Dec 2010 | by Sara Kimberley

The 10-second ad, created by VCCP, launched this week features the brand s ambassadors Fearne Cotton and Holly Willoughby shaking a selection of wrapped presents. The ad forms part of Very ... fashion show, which took place on 13 October. Part of Shop Direct Group, which owns brands including ...

Top 10 TV and cinema Ads

15 Dec 2010 | by Staff

Virgin s cool credentials. And its nice to see that at least one brand is intent on putting some glamour ... and very funny and just what its target audience of students and young layabouts wants to watch. The brand ... illustration of the brand s powers of hydration. Creative agency: CHI Partners Creative team: Ed ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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