, this campaign has been designed to drive brand reappraisal among existing and potential new members." About ...
the element of surprise that one step further. "The ads have very little actual Gocompare branding in them, but play on that brand recognition that Gio now has with any audience." Running alongside the radio ad ...
the most trusted brand in the direct insurance sector...." provided by More Th n. He said: "We want to build the brand More Th n is now 10-years old. Insurance ... The brand, owned by RSA, is to move away from its two-year, music-themed "songs" campaign ... in June to celebrate the tenth anniversary of the brand. More Th n was launched in 2001 by then ...
Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign...The print ads, by DDB UK, feature a pastiche of Hollywood movie King Kong , in which a giant panda is seen swinging from the Empire State Building, swiping at planes. The headline reads "How will China s economic growth affect the financial markets?". The campaign, which launched this week ...
while on the move. Graham Hodge, director of branded content at LBi, said: "Virgin Atlantic s bold, irreverent brand gave us a fantastic opportunity to turn the humble app demo movie on its head and create ... the online experience of the brand with high-quality, on-brand content." Virgin's Flight Tracker app ...
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... engine on their Windows Phone 7, the break cuts to the ad for that brand. The final ad break in each ...
TUI is revising its marketing strategy for its Thomson travel brand, as it looks to maximise sales..., to emphasise that the brand can help consumers find their ideal holiday. Jeremy Ellis, TUI head of marketing, said: "Our campaign for Thomson puts 'asking questions' at the heart of the brand, recognising ... role and new managing director Johan Lundgren taking direct control of brand strategy. Williamson ...
The pitch is being handled by the AAR. The campaign, which goes live on 4 April next year, was traditionally fronted by celebrities wearing charity branded t-shirts. The t-shirts were expanded in 2009 to include a wider range of black and white fashion items. The incumbent on the account is CMW, which won ...
and will be supported with a digital campaign by glue Isobar. Lisa Fielden, Toyota brand development manager, said ... thoughts on Christmas number one and The X Factor in this week s Brand Health Check . ...
The 10-second ad, created by VCCP, launched this week features the brand s ambassadors Fearne Cotton and Holly Willoughby shaking a selection of wrapped presents. The ad forms part of Very ... fashion show, which took place on 13 October. Part of Shop Direct Group, which owns brands including ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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