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Facebook video traffic surpasses Yahoo!

23 Dec 2010 | by Ed Owen

networks are also the most effective media to drive brand awareness. Newspapers now account for more ... , with completion rates for brand marketers at 47%, broadcasters at 44%, and online media properties, such as blogs, at 45.9%. Viewers are most engaged on weekdays, peaking on Wednesdays. By category, brand marketers ...

Vince Cable is slammed in social media

23 Dec 2010 | by Sarah Shearman

of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...

Snow estimated to cost BA £40m

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

at branding agency Future Brand, to Marketing, said: "It may well be the case that BA is losing millions ... communication. "But from a brand perspective, this situation has been less damaging to BA, though it still ...

Silver surfers get social

22 Dec 2010 | by UM London

with websites - clearly wanting to stay connected with news, brands and no doubt a whole range of other ... . In the context of the wider study, which considers the Socialisation of Brands , this is a trend that should ... unique insight into how over 55-year-olds consume media, and this is crucial information for brands ...

Final of Alan Sugar's The Apprentice peaks at 10.3 million

20 Dec 2010 | by Arif Durrani

and marketing a new brand of alcoholic drink. The finalists were asked to choose flavours, design a bottle ...

Sport, movies and the pub: how we spend our leisure time

20 Dec 2010 | by YouGov

Brands need to be increasingly savvy if they are to capitalise on opportunities to connect...quarter attend live matches, making the sport by far the most popular live event. For brands wishing ... s Unlimited Card. Connecting with consumers during their leisure time is paying huge dividends to a brand such as Orange, but the level of market penetration now achieved means that other brands considering ...

BlackBerry posts record profits on 40% revenue rise

17 Dec 2010 | by Ed Owen

Research In Motion, the Canadian owner of the BlackBerry mobile phone brand, has posted record

Social networkers most influential in driving brand awareness

17 Dec 2010 | by Katherine Levy

to trigger the most online brand impressions in Europe....in Europe are responsible for triggering 80% of "consumer brand influence impressions". Forrester also ... "influence impressions" about marketers' products, services, and brands in 2010. Influence impressions ... portals for products, services, and brands. The report names people who create influence impressions ...

Is advertising a key Christmas ingredient?

17 Dec 2010 | by Keith Glasspoole

start from scratch when you can build on what your brand fans are already doing, in real time? Our ... is crucial. Unlike the rest of us, brand owners work with a 90 day advent calendar kicking off in October (or ... -the-go strategy. A programme of what we call social listening can help brands gain real time understanding ...

IPC claims Nuts readers no longer 'lads'

15 Dec 2010 | by Katherine Levy

demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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