media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ... planning and buying business in the UK for its over-the-counter medicine brands. Vizeum won the pitch ...
Action brands. Malone will rebrand as JWT Action. The joint venture is to be a new model in shopper marketing, designed to help brands and retailers reach and influence consumers at every touchpoint along the path to purchase, linking brand strategies, shopper insights and retail opportunities. Fred Bidwell ...
while on the move. Graham Hodge, director of branded content at LBi, said: "Virgin Atlantic s bold, irreverent brand gave us a fantastic opportunity to turn the humble app demo movie on its head and create ... the online experience of the brand with high-quality, on-brand content." Virgin's Flight Tracker app ...
department. The agency will be responsible for overhauling the East Coast brand from April next year ...
The agency beat Wunderman and Rapier in a final shoot-out of the Lloyds TSB review that began in October. Catherine Kehoe, brand and customer marketing director, Lloyds TSB and Bank of Scotland, said: "We are pleased to announce the appointment of Proximity as the new BTL agency for Lloyds TSB ...
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... engine on their Windows Phone 7, the break cuts to the ad for that brand. The final ad break in each ...
promote the brand's new Chocolate variant. Created by WCRS, the ad featured a cat, a dog and a hamster ...
the incumbent, Nick Blunden but he has given London a great platform to build on and I am looking forward ...
and Banana Republic brands, around 188 in Europe and 154 in Asia. ...
-the-counter medicine brands....for pitch. The review was launched in October and focused on brands such as Anadin, Centrum and SMA. The brands were owned by Wyeth, the consumer healthcare company that merged with Pfizer in a 50 billion deal ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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