to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ... the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...
The brand will focus communications around its range of upmarket hybrid vehicles, appealing to consumers that value sustainability credentials as highly as engine power. Karl Schlicht, general manager ... marketers is reading from "the same page" to achieve brand consistency. "It's very simple when you have ...
"biggest-ever" Christmas before the cold snap. Brasher, today (23 December), said: "Our big-brand sale ...
family break, a month before the brand turns 75....of the travel industry s busiest booking period in January and aims to make the brand appealing to returning ...
Retail Partners GB, owner of the Londis and Budgens brands....of the brands to sign up to the government's sustainability pledge in March. ...
experiences which is available under the Hoseasons brand. "Denise van Outen has a very high profile ... to television shows a commitment to driving forward the Hoseasons brand and its continued recognition ... to create the Go Active brand as part of the Government's Change4Life scheme . It launched a range of travel ...
, this campaign has been designed to drive brand reappraisal among existing and potential new members." About ...
the element of surprise that one step further. "The ads have very little actual Gocompare branding in them, but play on that brand recognition that Gio now has with any audience." Running alongside the radio ad ...
at branding agency Future Brand, to Marketing, said: "It may well be the case that BA is losing millions ... communication. "But from a brand perspective, this situation has been less damaging to BA, though it still ...
the most trusted brand in the direct insurance sector...." provided by More Th n. He said: "We want to build the brand More Th n is now 10-years old. Insurance ... The brand, owned by RSA, is to move away from its two-year, music-themed "songs" campaign ... in June to celebrate the tenth anniversary of the brand. More Th n was launched in 2001 by then ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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