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Newsweek and Daily Beast merger to go ahead

conference room in the Daily Beast's headquarters in the IAC building on Manhattan's West 18th Street ...

FT launches combined audience metric

measures only tell part of the story of the FT brand's health in today s media landscape. "Our readers ...

MAGAZINE ABCs: Loaded drops 26.3% as men's lifestyle freefalls

of a brand s performance, but the print product is not the only way to reach your target audience ... , and the agencies are reacting positively to that. "We had a refresh of the brand in January, and some things have ... , said: "The FHM brand is still in rude health with a website visited by 1.2 million men each month, 25 ...

Murdoch aims for £30m a year from new ad deal

commercial initiative across its tabloid brands, The Sun, the News of The World, and its quality titles

MediaCom expands presence in Middle East

WPP is to consolidate its brand presence in the Middle East by renaming Media Insights as MediaCom....the power of MediaCom globally to offer clients differentiating media solutions that help build their brands ...

Jury is out on whether hyperlocal publishing can pay

, to concentrate instead on community and activism. Continue reading this post on Brand Republic's digital blog - The Wall Also on The Wall FMCG brands not even sure they should be in social media US sees ...

Sir Geoff Hurst fronts outdoor campaign for Solgar Vitamins

Vitamin brand Solgar has launched a campaign for joint-pain product Celadrin debuting on the London

Seven Squared sets up B2B unit

months has been to set up units within the Seven Squared overall brand. It previously set up an agency ...

PPA Conference 2010: Bauer shifts away from ad-funded models for online brands

and price comparison sites. Sisters brands like FHM, Heat and Closer also offer auxiallary services to users ...

Desmond to launch iPad app for Express *This section is currently not updating due to glitch please use 'search'.

with its Daily Star and Daily Star Sunday national newspaper brands. It will become one of the first ... . Express Newspapers, parent company of the newspaper brands, is to charge 1.79 for the Daily Express app ... for Desmond's magazine brands, which include OK!. Digital magazine specialist PageSuite has provided ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.