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role of chief brand and commercial officer , following the departure of former chief marketing officer ...
Shareholders in Simple brand owner Alberto Culver have backed a proposed $3.7bn (£2.38bn...by the regulatory authorities in the EU. For the Sara Lee acquisition, Unilever agreed to offload the Carex brand ...
The Golley Slater Group-owned comms shop will support the launches of the brand's range of eco-friendly products: the Green-Ray range. The brand claims that its new products will save up to 50% on energy ... who haven t previously considered the brand when selecting a vacuum cleaner.' The Green-Ray range ...
and marketing a new brand of alcoholic drink. The finalists were asked to choose flavours, design a bottle ...
promote the brand's new Chocolate variant. Created by WCRS, the ad featured a cat, a dog and a hamster ...
Everywhere's brands became the world's first to offer bundled iPad deals last month , and the company ...
benefit from help in building relationships with my clients? Would I differentiate my brand if I could ... priority is not cutting costs but building third-party relationships; more respondents said this was a priority than any other factor. The world s biggest brands get it: they understand that efficiency ...
Brands need to be increasingly savvy if they are to capitalise on opportunities to connect...quarter attend live matches, making the sport by far the most popular live event. For brands wishing ... s Unlimited Card. Connecting with consumers during their leisure time is paying huge dividends to a brand such as Orange, but the level of market penetration now achieved means that other brands considering ...
L'Oréal Luxury, the fragrances division of the FMCG giant, is set to launch its first multi-brand...for five days. The takeovers will include different video ads for six of its fragrance brands, including ... and its impact on brand image. Earlier this year L'Or al began working with Google to support the engagement of the FMCG brand in the digital space. Shuvo Saha, leader of FMCG at Google UK, said: "By ...
the incumbent, Nick Blunden but he has given London a great platform to build on and I am looking forward ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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