Cricket fans buy Wisden magazine from BSkyB
23 Dec 2010 | by Katherine Levy
is to sell bucket loads more and to build an even better digital platform. "Cricket is a number one sport ...
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Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
Traditional High Street brands dominated the UK's top 20 most visited retail outlets, in figures from Experian Hitwise, joined by online giants including eBay, Amazon and iTunes. Hitwise recorded and 32% increase in traffic from Christmas Eve to Christmas day. Boxing Day managed to top ...
Facebook video traffic surpasses Yahoo!
23 Dec 2010 | by Ed Owen
networks are also the most effective media to drive brand awareness. Newspapers now account for more ... , with completion rates for brand marketers at 47%, broadcasters at 44%, and online media properties, such as blogs, at 45.9%. Viewers are most engaged on weekdays, peaking on Wednesdays. By category, brand marketers ...
Paper Round (23 December) - Which clients are advertising in the national press?
23 Dec 2010 | by Calvin Lau
installations in the Daily Mail, The Sun and The Times. Frozen veggies brand Bird s Eye runs telling ...
Loaded gets redesign and 'pint sized' edition
23 Dec 2010 | by Katherine Levy
Lad's magazine Loaded is set to have a complete brand re-haul with a larger A4 sized magazine...of re-branding the Loaded.co.uk website and will be launching an iPad app in 2011. Loaded, which ... , resources, passion and commitment to take the brand forward on paper and digitally while embracing its ...
O2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ... the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...
FT names Apple's Steve Jobs as 'Person of the Year 2010'
23 Dec 2010 | by Arif Durrani
in April, wrote: "Speculation had been building in the tech world for months about what was rumoured ...
Lexus to re-position around 'progressive luxury'
23 Dec 2010 | by Alex Brownsell
The brand will focus communications around its range of upmarket hybrid vehicles, appealing to consumers that value sustainability credentials as highly as engine power. Karl Schlicht, general manager ... marketers is reading from "the same page" to achieve brand consistency. "It's very simple when you have ...
Tesco begins Boxing Day sales days early
23 Dec 2010 | by Ed Owen
"biggest-ever" Christmas before the cold snap. Brasher, today (23 December), said: "Our big-brand sale ...
Butlin's launches campaign to target busy mums
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
family break, a month before the brand turns 75....of the travel industry s busiest booking period in January and aims to make the brand appealing to returning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
