to remove filtersWeight Watchers launches record New Year campaign
22 Dec 2010 | by Rachel Barnes
, this campaign has been designed to drive brand reappraisal among existing and potential new members." About ...
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Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
Traditional High Street brands dominated the UK's top 20 most visited retail outlets, in figures from Experian Hitwise, joined by online giants including eBay, Amazon and iTunes. Hitwise recorded and 32% increase in traffic from Christmas Eve to Christmas day. Boxing Day managed to top ...
Carat retains $1.2bn media business in the US
22 Dec 2010 | by Sara Kimberley
media buying for its Wyeth DTC brands under Carat earlier this year. Intermediary Joanne Davis ... planning and buying business in the UK for its over-the-counter medicine brands. Vizeum won the pitch ...
Alberto Culver shareholders approve sale to Unilever
20 Dec 2010 | by Ed Owen
Shareholders in Simple brand owner Alberto Culver have backed a proposed $3.7bn (£2.38bn...by the regulatory authorities in the EU. For the Sara Lee acquisition, Unilever agreed to offload the Carex brand ...
L'Oréal Luxury launches major foray into online display with YouTube
17 Dec 2010 | by Sarah Shearman
L'Oréal Luxury, the fragrances division of the FMCG giant, is set to launch its first multi-brand...for five days. The takeovers will include different video ads for six of its fragrance brands, including ... and its impact on brand image. Earlier this year L'Or al began working with Google to support the engagement of the FMCG brand in the digital space. Shuvo Saha, leader of FMCG at Google UK, said: "By ...
Vizeum scoops £9m Pfizer UK media business
16 Dec 2010 | by Katherine Levy
-the-counter medicine brands....for pitch. The review was launched in October and focused on brands such as Anadin, Centrum and SMA. The brands were owned by Wyeth, the consumer healthcare company that merged with Pfizer in a 50 billion deal ...
B&Q launches 'January' sales on Friday
15 Dec 2010 | by Ed Owen
possible target for tax protestors , as it ponders moving its brand administration department overseas ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
that allowed the brand to take over users status updates. The promotion went awry when the post "I watched ... Dr Pepper campaign that used the strapline "What s the worst that could happen?". BP brand feels ... on YouTube to remove a Greenpeace ad on the site. The ad referred to Nestl s Kit Kat brand s use of palm ...
Schwarzkopf to sponsor Famous and Fearless and Glee
13 Dec 2010 | by Maisie McCabe
-term relationship with C4, and aligns our brands alongside some of the biggest and most popular programming for this audience. The attitudes of both brands complement the programming mix perfectly." Other programming ...
Reckitt buys into Indian market
13 Dec 2010 | by Ed Owen
it several high-profile, over-the-counter medicine brands....Paras owns some of the leading Indian over-the-counter brands, including: Moov, the No 2 ... Guard anti fungal creams Paras also owns personal care brands, including Set Wet, a hair gel and deodorant brand. Bart Becht, chief executive of Reckitt Benckiser, said: "The acquisition of Paras ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
