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More Th>n revamps marketing strategy in search of 'trust'

the most trusted brand in the direct insurance sector...." provided by More Th n. He said: "We want to build the brand More Th n is now 10-years old. Insurance ... The brand, owned by RSA, is to move away from its two-year, music-themed "songs" campaign ... in June to celebrate the tenth anniversary of the brand. More Th n was launched in 2001 by then ...

IG Markets launches ads speculating Chinese economic influence

Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign...The print ads, by DDB UK, feature a pastiche of Hollywood movie King Kong , in which a giant panda is seen swinging from the Empire State Building, swiping at planes. The headline reads "How will China s economic growth affect the financial markets?". The campaign, which launched this week ...

Metro Bank accelerates branch opening programme

In July, the fledgling financial services brand became the UK s first new high street bank in over ... , Uxbridge and Bromley. According to Anthony Thomson, Metro Bank chairman, the brand has already signed up ... -ordinate PR and advertising activity. When the brand launched in July, it rolled out regional print ads ...

Abu Dhabi National Energy Company in hunt for global comms shop

since its 2005 float has seen it build significant energy investments in the UAE, Morocco, Saudi Arabia ...

Ogilvy PR appoints Stuart Smith as managing director of its global corporate practice

plans for growth globally.' Smith will be responsible for building on the success of Ogilvy PR s presence in the corporate reputation and branding arena, and will be based in London. ...

MHP appoints Borkowski's Suresh Raj as new business director

Raj, who will join the agency on 4 January, was previously business development director at Borkowski and before that new business director at Consolidated Communications. In his new role, Raj will be responsible for overseeing pitch processes, marketing and building up relationships with new and prospective ...

CNBC launches real-time financial news iPad app

pan-European ad campaign to boost brand awareness in the region and attract new audiences ...

Rolls-Royce considers agency pitch in bid to boost corporate reputation

The British firm was criticised for the way it responded to the problems with its Trent 900 engine that forced the emergency landing of a Qantas plane in early November. Since that incident, Rolls-Royce has been fighting to maintain faith in the corporate brand and saw its share price slide ...

HSBC hands global marketing role to Chris Clark

in early 2009. He was replaced by Britton, the brand s head of North American marketing. However, she left ... becoming head of customer experience in early 2009. He was replaced by Britton, the brand s head of North ... was replaced by Britton, the brand s head of North American marketing Britton, but she left the company ...

Brands warned over 'paperless' service green claims

in their marketing messages to promote lower cost electronic billing and services. It is writing to the brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.