to remove filtersWeetabix reviews £10m ad account
20 Dec 2010 | by Sara Kimberley
promote the brand's new Chocolate variant. Created by WCRS, the ad featured a cat, a dog and a hamster ...
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Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
Traditional High Street brands dominated the UK's top 20 most visited retail outlets, in figures from Experian Hitwise, joined by online giants including eBay, Amazon and iTunes. Hitwise recorded and 32% increase in traffic from Christmas Eve to Christmas day. Boxing Day managed to top ...
Infectious goes social for online sales push
17 Dec 2010 | by Staff
after a successful start "now was the time to push the brand again". "The infectious website has ...
The new era of brand building
15 Dec 2010 | by Gary Moss
The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust...building are redundant. We are now entering a whole new era of branding and we had better learn the rules ... "A brand is a living entity and is enriched or undermined cumulatively over time, the product ... credibility. Easier to ignore it. File it. Some huge brands have come unstuck by ignoring only very basic ...
Online food shoppers shun marketing tactics
10 Dec 2010 | by Ed Owen
of relevant offers and suggestions online. "Retailers and brand manufacturers still have a long way to go ...
Fiskars gardening tools shortlists three agencies for £1m media account
10 Dec 2010 | by Katherine Levy
Fiskars gardening tools division traded under the Wilkinson brand until 2009. It acquired Wilkinson Sword's gardening tools division in the 1990s and bought the license to use the Wilkinson's name ... in the UK market as Fiskars products, a brand which is more dominant in Western Europe. The company ...
Millie's Cookies launches charity X Factor cookies
09 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
-Clare, senior brand manager, Millie's Cookies, said: "As avid fans of the show and with opinions split ... , the operator of food and beverage brands in travel locations. ...
Alan Mitchell Reinventing marketing: Deny the fundamental law of marketing and you'll fail
08 Dec 2010 | by Alan Mitchell
. By the way, this also represents a challenge to brand strategies devoted to building a cadre of passionate ... . The second takes you down the road of marketing and brand-building as a customer service. Which path are you ... ? In the early-50s, a statistical maestro by the name of Andrew Ehrenberg was looking at a table of brand market ...
The Marketing Society Forum: Was Andrex right to replace the real puppy in its ads with a CGI version?
08 Dec 2010 | by Staff
to generate the emotion necessary to make the brand famous again. NO LETTY EDWARDS, UK marketing director, Dulux Brand icons are always a difficult subject, as they are well loved, well recognised ... . In recent years, several brands have moved characters into new formats such as Aardman-type clay models ...
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
-traditional viral campaign to build awareness and overall love for the brand'. While the ideas they came back ... Prediction is hard, so I'll keep the format simple: marketing snakes and ladders. Which brands ... Path What do you do when the brand leader offers more, more, more? Make a virtue of offering less ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
