The brand will focus communications around its range of upmarket hybrid vehicles, appealing to consumers that value sustainability credentials as highly as engine power. Karl Schlicht, general manager ... marketers is reading from "the same page" to achieve brand consistency. "It's very simple when you have ...
" slogan BP used prior to the spill, and BP's top marketer Luc Bardin has admitted that the brand is "tarnished" and has a massive task ahead to rebuild the brand. The companies to be included in the suit are ...
Hyundai is to roll-out a new brand strategy in the New Year as it shifts its marketing away from..."modern premium" brand positioning a promise to offer high-quality, yet affordable cars at next month ... , the marque will promote its new position with a brand campaign in the first quarter of 2011. Cullis said: "Everything will be going back to the brand in our advertising. Lately we ve promoted deals like the five ...
and will be supported with a digital campaign by glue Isobar. Lisa Fielden, Toyota brand development manager, said ... thoughts on Christmas number one and The X Factor in this week s Brand Health Check . ...
owner The Number, as group brand marketing director....for developing and implementing Halfords brand marketing strategy across all channels, and launching ... at Superdrug where he repositioned the brand and stores around beauty. From there he led 118 118 for two years. David Wild, chief executive of Halfords said: "Gerry has an impressive track record in brand ...
in a prime Knightsbridge location is a huge draw." Lexus was one of the brands that last week ...
", targeting consumers in the build-up to Christmas....RAC, owned by Aviva, has partnered with gift card company InComm to create the 29 single-use breakdown cover vouchers that will roll out to in 600 Shell forecourt outlets across the country. The brand plans to extend the roll-out to further outlets during 2011. RAC marketing manager Shirley Gabriel ...
and diverse operation. Haymarket publishes business, customer and consumer magazine brands from ... and cyclical changes across the brand portfolio, while acquisitions and long-term commitments in the likes ... , with a number of brands either morphing into new entities or folding altogether. Brands that went ...
Seat has launched a branded online TV reality series, 'Seat Sex Drive', in association with Channel
is about a brand truth that Jeep drivers are happy drivers come rain or shine. The tone of our advertising ... the UK ad account for Chryslers brands including Jeep and Dodge in March. Jeep is owned ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters