Traditional High Street brands dominated the UK's top 20 most visited retail outlets, in figures from Experian Hitwise, joined by online giants including eBay, Amazon and iTunes. Hitwise recorded and 32% increase in traffic from Christmas Eve to Christmas day. Boxing Day managed to top ...
EBay has agreed to buy German retail website Brands4Friends for $200m (£128m) in cash..... EBay will also buy equity in the UK's SecretSales.com and Japan's Brands4Friends.jp. Based in Berlin, Brands4Friends is a shopping club with 3.5 million members that began trading in 2007. It offers club members daily discounts, usually on fashion goods from 600 fashion brands. Doug McCallum, senior vice ...
The 10-second ad, created by VCCP, launched this week features the brand s ambassadors Fearne Cotton and Holly Willoughby shaking a selection of wrapped presents. The ad forms part of Very ... fashion show, which took place on 13 October. Part of Shop Direct Group, which owns brands including ...
that allowed the brand to take over users status updates. The promotion went awry when the post "I watched ... Dr Pepper campaign that used the strapline "What s the worst that could happen?". BP brand feels ... on YouTube to remove a Greenpeace ad on the site. The ad referred to Nestl s Kit Kat brand s use of palm ...
of relevant offers and suggestions online. "Retailers and brand manufacturers still have a long way to go ...
Asics, the athletics brand, is launching a pan-European digital campaign to find the face for its...The Asics campaign has been created to promote the women's sportswear brand as stylish and functional. The activity, created by Amsterdam Worldwide, centres around a Facebook Asics page containing an online casting app that encourages women to upload pictures or films of themselves running towards ...
. Asda is the next brand name to appear in the food and drink list, but in third place, after the search ...
Agent Provocateur, the luxury lingerie brand, has appointed Grape Digital to handle its first...The agency won the account following a competitive pitch againt undisclosed agencies. The brand ... dedicated social media agency in the UK before. Grape will be responsible for building Agent Provocateur ... an overall social media strategy for the lingerie brand. In addition, the agency will also be responsible ...
-traditional viral campaign to build awareness and overall love for the brand'. While the ideas they came back ... Prediction is hard, so I'll keep the format simple: marketing snakes and ladders. Which brands ... Path What do you do when the brand leader offers more, more, more? Make a virtue of offering less ...
about; it is the dominance of the retailers - brand marketers' most immediate, and powerful, customers ... in the wider context of brands and business. - They have no idea of business - they will suggest that we ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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