to remove filtersWeight Watchers launches record New Year campaign
22 Dec 2010 | by Rachel Barnes
, this campaign has been designed to drive brand reappraisal among existing and potential new members." About ...
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Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
Traditional High Street brands dominated the UK's top 20 most visited retail outlets, in figures from Experian Hitwise, joined by online giants including eBay, Amazon and iTunes. Hitwise recorded and 32% increase in traffic from Christmas Eve to Christmas day. Boxing Day managed to top ...
For Goodness Shakes launches £1m push
21 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
For Goodness Shakes, the sports recovery drinks brand, has launched a £1m marketing campaign...on athletes and consumers who play sports regularly, highlighting the brand's purpose for sports recovery ... . It will be supported by outdoor, online and social media activity. The brand will also be rolling out experiential activity through branded events and magazine promotions. Most consumer samples will include coupons ...
Molson Coors hires Echo as strategic brand partner for Carling
20 Dec 2010 | by Alex Brownsell
Brewer Molson Coors has hired design agency Echo as the strategic brand partner for its top selling...The agency will advise on brand and consumer experience matters as Molson Coors looks to broaden ... -launch its low-alcohol C2 brand next year . Introduced in 2004, C2 ran its last major campaign three years ... , senior brand manager for Carling, said: "Our objective was to ensure that we have the best fit ...
Diageo hands chairman additional duties for beer role
20 Dec 2010 | by Gemma Charles
Diageo has appointed Brian Duffy, currently chairman for Diageo Ireland and global brand director...and saw the global marketing function move from a brand focus to category management. This resulted ... , led by global beer brand Guinness and supported by a diverse portfolio of local brands such as Red ... brand to steady, year-on-year growth since 2004. In his new role, he will be responsible for devising ...
Weetabix reviews £10m ad account
20 Dec 2010 | by Sara Kimberley
promote the brand's new Chocolate variant. Created by WCRS, the ad featured a cat, a dog and a hamster ...
Sport, movies and the pub: how we spend our leisure time
20 Dec 2010 | by YouGov
Brands need to be increasingly savvy if they are to capitalise on opportunities to connect...quarter attend live matches, making the sport by far the most popular live event. For brands wishing ... s Unlimited Card. Connecting with consumers during their leisure time is paying huge dividends to a brand such as Orange, but the level of market penetration now achieved means that other brands considering ...
Britvic hires international marketing director
16 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
some of the world s biggest brands, and we believe her expertise will help drive our ambitious growth plans, particularly in Europe, Asia and North America, where we are looking to develop Britvic brands ... and gin portfolio brands at Diageo. Prior to this, Bower-Nye held the position of Nescaf category ...
Top 10 marketing mishaps of 2010
14 Dec 2010 | by Nicola Clark
that allowed the brand to take over users status updates. The promotion went awry when the post "I watched ... Dr Pepper campaign that used the strapline "What s the worst that could happen?". BP brand feels ... on YouTube to remove a Greenpeace ad on the site. The ad referred to Nestl s Kit Kat brand s use of palm ...
One in five would follow brands for special deals
14 Dec 2010 | by Ed Owen
One in five online shoppers would follow brands in social media in return for special deals...be apprehensive about following food or food retail brands unless there was an incentive. At the same time, 21 ... codes. James Johnson, lead analyst at Evolution Insights, which produced the research, said brands were increasingly using social media "to engage consumers through conversation, and to build emotional ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
