to remove filtersDrinkaware in search for PR agency to promote responsible drinking
21 Dec 2010 | by David Singleton
for agency support to help us build on our success to date and help us achieve real behaviour change among ...
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Vince Cable is slammed in social media
23 Dec 2010 | by Sarah Shearman
of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...
US sues BP for Deepwater Horizon catastrophe
16 Dec 2010 | by Ed Owen
" slogan BP used prior to the spill, and BP's top marketer Luc Bardin has admitted that the brand is "tarnished" and has a massive task ahead to rebuild the brand. The companies to be included in the suit are ...
Breakthrough Breast Cancer hunts agency for 2011 campaign
16 Dec 2010 | by Katherine Levy
The pitch is being handled by the AAR. The campaign, which goes live on 4 April next year, was traditionally fronted by celebrities wearing charity branded t-shirts. The t-shirts were expanded in 2009 to include a wider range of black and white fashion items. The incumbent on the account is CMW, which won ...
Charities Aid Foundation appoints Albion to integrated account
16 Dec 2010 | by Matt Williams
The agency picked up the business following a pitch against two other agencies. Russell Prior, the executive director enterprise and philanthropy development at CAF, made the appointment. Albion will now be responsible for developing an overarching brand strategy and creative platform to help raise awareness of CAF ...
Aid charities prepare for 2011
16 Dec 2010 | by Matt Cartmell
Ethics has appointed PrettyGreen as its consumer agency to help it promote the not-for-profit One brand. The One brand funds like-for-like projects in Africa, such as selling bottled water to raise money ...
Unicef reviews global ad account
15 Dec 2010 | by Sara Kimberley
Agencies pitched last week and the winner will produce a global concept as Unicef looks to create a universal brand message as part of its regular giving proposition. In the UK, the charity currently works with a number of agencies, including Abbott Mead Vickers BBDO (AMV), Rapp, Krow and Watson ...
Practical Action and Global Ethics appoint agencies to help them raise awareness
14 Dec 2010 | by Matt Cartmell
agency to help it promote the not-for-profit One brand. The One brand funds like-for-like projects ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
of TV ads. At a time when many brands are increasing their investment in social media and embracing ... its phenomenal growth with a solid commercial strategy. Brands might have decided en mass ... criticised by politicians after members set up tribute pages for murderer Raoul Moat; the brand defended ...
Online food shoppers shun marketing tactics
10 Dec 2010 | by Ed Owen
of relevant offers and suggestions online. "Retailers and brand manufacturers still have a long way to go ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
