23 Dec 2010
| by Katherine Levy
is to sell bucket loads more and to build an even better digital platform.
"Cricket is a number one sport ...
23 Dec 2010
| by Ed Owen
networks are also the most effective media to drive brand awareness.
Newspapers now account for more ...
, with completion rates for brand marketers at 47%, broadcasters at 44%, and online media properties, such as blogs, at 45.9%.
Viewers are most engaged on weekdays, peaking on Wednesdays. By category, brand marketers ...
23 Dec 2010
| by Calvin Lau
installations in the Daily Mail, The Sun and The Times.
Frozen veggies brand Bird s Eye runs telling ...
23 Dec 2010
| by Katherine Levy
Lad's magazine Loaded is set to have a complete brand re-haul with a larger A4 sized magazine...of re-branding the Loaded.co.uk website and will be launching an iPad app in 2011.
Loaded, which ...
, resources, passion and commitment to take the brand forward on paper and digitally while embracing its ...
23 Dec 2010
| by Ed Owen
to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ...
the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands.
"The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...
23 Dec 2010
| by Sarah Shearman
of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...
22 Dec 2010
| by Calvin Lau
in The Times and The Daily Telegraph. Cholesterol-friendly dairy brand Benecol runs ads in The Independent ...
22 Dec 2010
| by UM London
with websites - clearly wanting to stay connected with news, brands and no doubt a whole range of other ...
. In the context of the wider study, which considers the Socialisation of Brands , this is a trend that should ...
unique insight into how over 55-year-olds consume media, and this is crucial information for brands ...
22 Dec 2010
| by Kate Magee
of brand and communications Jeremy Davies said: We really need to move the debate on when it comes ...
21 Dec 2010
| by Arif Durrani
October. Since Russian billionaire Alexander Lebedev took control of the brand, the site has lifted 30 ...