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Cricket fans buy Wisden magazine from BSkyB

is to sell bucket loads more and to build an even better digital platform. "Cricket is a number one sport ...

Facebook video traffic surpasses Yahoo!

networks are also the most effective media to drive brand awareness. Newspapers now account for more ... , with completion rates for brand marketers at 47%, broadcasters at 44%, and online media properties, such as blogs, at 45.9%. Viewers are most engaged on weekdays, peaking on Wednesdays. By category, brand marketers ...

Paper Round (23 December) - Which clients are advertising in the national press?

installations in the Daily Mail, The Sun and The Times. Frozen veggies brand Bird s Eye runs telling ...

Loaded gets redesign and 'pint sized' edition

Lad's magazine Loaded is set to have a complete brand re-haul with a larger A4 sized magazine...of re-branding the Loaded.co.uk website and will be launching an iPad app in 2011. Loaded, which ... , resources, passion and commitment to take the brand forward on paper and digitally while embracing its ...

O2 plans Near Field Communication launches in 2011

to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ... the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...

Vince Cable is slammed in social media

of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...

Paper Round (22 December) - Which clients are advertising in the national press?

in The Times and The Daily Telegraph. Cholesterol-friendly dairy brand Benecol runs ads in The Independent ...

Silver surfers get social

with websites - clearly wanting to stay connected with news, brands and no doubt a whole range of other ... . In the context of the wider study, which considers the Socialisation of Brands , this is a trend that should ... unique insight into how over 55-year-olds consume media, and this is crucial information for brands ...

E.ON appoints 3 Monkeys to handle brand comms to customers

of brand and communications Jeremy Davies said: We really need to move the debate on when it comes ...

Newspaper ABCes: Guardian.co.uk passes 40m browsers in November

October. Since Russian billionaire Alexander Lebedev took control of the brand, the site has lifted 30 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.