to remove filtersNews Corp/BSkyB deal is likely to be passed, says Martin Sorrell
20 Dec 2010 | by Arif Durrani and Daniel Farey-Jones
and News of the World are all accessible to subscribers-only now, with The Sun brand to follow in the New ...
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O2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
to communicate wirelessly with "talking posters" that send messages to mobile phones conveying brand messages ... the moment, it is small-scale, but offers are made to thousands of customers at a time to push certain brands. "The model is rather like Groupon, where customers are seeking deals, and brands have spare capacity ...
Everything Everywhere appoints broadband marketing chief
20 Dec 2010 | by Ed Owen
Everywhere's brands became the world's first to offer bundled iPad deals last month , and the company ...
BlackBerry posts record profits on 40% revenue rise
17 Dec 2010 | by Ed Owen
Research In Motion, the Canadian owner of the BlackBerry mobile phone brand, has posted record
Nokia sues Apple for breach of patent
17 Dec 2010 | by Ed Owen
. The company remains the top selling mobile phone brand, but has been losing market share to competitors Apple ...
Facebook billionaire Zuckerberg to donate half his wealth to charity
10 Dec 2010 | by Ed Owen
-style communication , in an apparent attempt to challenge the rise of Google's Gmail. Meanwhile, beer brand Heineken will shortly begin selling branded products through Facebook . ...
Helen Edwards on Branding: Snakes and Ladders
07 Dec 2010 | by Helen Edwards
-traditional viral campaign to build awareness and overall love for the brand'. While the ideas they came back ... Prediction is hard, so I'll keep the format simple: marketing snakes and ladders. Which brands ... Path What do you do when the brand leader offers more, more, more? Make a virtue of offering less ...
Brands warned over 'paperless' service green claims
06 Dec 2010 | by Gemma Charles
in their marketing messages to promote lower cost electronic billing and services. It is writing to the brands ...
New Year VAT increase to trigger £2.3bn consumer squeeze
03 Dec 2010 | by Ed Owen
to be impacted by the VAT increase. "Our Affordability analysis is helping brands plan campaigns to ensure ...
Sky targets energy firms with UK call-out service
30 Nov 2010 | by Ed Owen
The strategic shift will put Sky head to head with mainstream energy companies such as British Gas, Npower and E.ON. A spokesman for the broadcaster confirmed that it is in the early stages of developing a Sky Energy brand and exploring how Sky can reduce energy consumption in the home ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
