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Butlin's launches campaign to target busy mums

family break, a month before the brand turns 75....of the travel industry s busiest booking period in January and aims to make the brand appealing to returning ...

Hoseasons returns to TV with Denise Van Outen

experiences which is available under the Hoseasons brand. "Denise van Outen has a very high profile ... to television shows a commitment to driving forward the Hoseasons brand and its continued recognition ... to create the Go Active brand as part of the Government's Change4Life scheme . It launched a range of travel ...

Snow estimated to cost BA £40m

at branding agency Future Brand, to Marketing, said: "It may well be the case that BA is losing millions ... communication. "But from a brand perspective, this situation has been less damaging to BA, though it still ...

Boris merges VisitLondon into new marketing agency

' marketing campaigns. It is yet to be decided whether the bodies will keep their individual branding ...

Virgin Atlantic unveils online film for app launch

while on the move. Graham Hodge, director of branded content at LBi, said: "Virgin Atlantic s bold, irreverent brand gave us a fantastic opportunity to turn the humble app demo movie on its head and create ... the online experience of the brand with high-quality, on-brand content." Virgin's Flight Tracker app ...

Finnair reveals €10m brand overhaul

Finnair, the Finnish airline, is launching a new brand identity today as part of its long-term plan...The Vision 2020 plan, published earlier this year, outlines Finnair s growth strategy to become the top airline in the Nordic countries by investing in its fleet and developing its network in Asia and Europe. The new branding, created by agency SEK Grey, is intended to update, streamline and refresh ...

TUI revamps Thomson marketing strategy

TUI is revising its marketing strategy for its Thomson travel brand, as it looks to maximise sales..., to emphasise that the brand can help consumers find their ideal holiday. Jeremy Ellis, TUI head of marketing, said: "Our campaign for Thomson puts 'asking questions' at the heart of the brand, recognising ... role and new managing director Johan Lundgren taking direct control of brand strategy. Williamson ...

Holiday Inn to sell £20.12 rooms in Olympic promotion

of a 65m global campaign to relaunch the brand. Holiday Inn and Holiday Express are owned ...

Budget airlines' online customer experience falls short

Websites for Ryanair, EasyJet and BMI Baby are all failing to provide a strong brand message

Top 10 TV and cinema Ads

Virgin s cool credentials. And its nice to see that at least one brand is intent on putting some glamour ... and very funny and just what its target audience of students and young layabouts wants to watch. The brand ... illustration of the brand s powers of hydration. Creative agency: CHI Partners Creative team: Ed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.