23 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
family break, a month before the brand turns 75....of the travel industry s busiest booking period in January and aims to make the brand appealing to returning ...
22 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
experiences which is available under the Hoseasons brand.
"Denise van Outen has a very high profile ...
to television shows a commitment to driving forward the Hoseasons brand and its continued recognition ...
to create the Go Active brand as part of the Government's Change4Life scheme . It launched a range of travel ...
22 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
at branding agency Future Brand, to Marketing, said: "It may well be the case that BA is losing millions ...
communication.
"But from a brand perspective, this situation has been less damaging to BA, though it still ...
21 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
' marketing campaigns. It is yet to be decided whether the bodies will keep their individual branding ...
21 Dec 2010
| by Sara Kimberley
while on the move.
Graham Hodge, director of branded content at LBi, said: "Virgin Atlantic s bold, irreverent brand gave us a fantastic opportunity to turn the humble app demo movie on its head and create ...
the online experience of the brand with high-quality, on-brand content."
Virgin's Flight Tracker app ...
20 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
Finnair, the Finnish airline, is launching a new brand identity today as part of its long-term plan...The Vision 2020 plan, published earlier this year, outlines Finnair s growth strategy to become the top airline in the Nordic countries by investing in its fleet and developing its network in Asia and Europe.
The new branding, created by agency SEK Grey, is intended to update, streamline and refresh ...
17 Dec 2010
| by Alex Brownsell
TUI is revising its marketing strategy for its Thomson travel brand, as it looks to maximise sales..., to emphasise that the brand can help consumers find their ideal holiday.
Jeremy Ellis, TUI head of marketing, said: "Our campaign for Thomson puts 'asking questions' at the heart of the brand, recognising ...
role and new managing director Johan Lundgren taking direct control of brand strategy.
Williamson ...
16 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
of a 65m global campaign to relaunch the brand.
Holiday Inn and Holiday Express are owned ...
15 Dec 2010
| by Sarah Shearman
Websites for Ryanair, EasyJet and BMI Baby are all failing to provide a strong brand message
15 Dec 2010
| by Staff
Virgin s cool credentials. And its nice to see that at least one brand is intent on putting some glamour ...
and very funny and just what its target audience of students and young layabouts wants to watch. The brand ...
illustration of the brand s powers of hydration.
Creative agency: CHI Partners Creative team: Ed ...