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New York Times names paid content team

29 Jan 2010 | by Staff

The company has named Paul Smurl, vice president, advertising, to the new role of vice president, NYTimes.com paid products. He will be responsible for the implementation and financial performance of the metered model. After the build-out phase, Mr. Smurl will be responsible for growing paid products ...

Mr Brain 'Pork Faggots' by Quiet Storm

29 Jan 2010

Kerry Foods brand, Mr Brain's Pork Faggots has launched its first TV campaign in 20 years....feel affection for the brand, but only buy it occasionally, why faggots should be a regular evening ...

State-owned Bank of Scotland launches new identity

29 Jan 2010 | by Alex Brownsell

LONDON - State-owned financial services brand Bank of Scotland is launching a new TV campaign...identity in an attempt to reconnect with its "traditional values" of relationship banking. The brand hired digital and branding agency Rufus Leonard to carry out the work, which includes a refresh of its ... . The animated TV ad, which breaks in Scotland on 30 January, introduces the brand promise With you all the way ...

Specialized Bikes appoints Gravity Thinking to Globe launch

29 Jan 2010 | by Joe Thomas

media brief for the UK launch its Globe brand in March....and partnership marketing to drive awareness of the brand with key influencers and user groups. The brand ... , said that social media represented a "great opportunity" for the globe brand in the UK. Gravity ...

Friday Drop: Bad week for Manchester City striker Carlos Tevez

29 Jan 2010 | by Caroline Randle, Waggener Edstrom

Whatever your view, it's all pervading. Now here's the history bit behind this week's spat. Manchester has two teams, United and City. Put simply, they loathe each other. The build-up to last week's Carling Cup game was slightly overshadowed by United veteran Gary Neville's comments about a former team ...

Nokia app store passes one million downloads a day mark

29 Jan 2010 | by Daniel Farey-Jones

fell 5.3% to 11.98bn and operating profit rose 131.9% to 1.14bn. Read more on Brand Republic ...

BSkyB hunts shop to boost Sky News

29 Jan 2010 | by Noel Bussey

LONDON - BSkyB is looking for an agency to build and promote an improved video functionality

Alberto Culver launches global review

29 Jan 2010 | by Maisie McCabe

The review follows a number of purchases and brand expansions in recent years, most recently ... brands such as Tresemm , Alberto VO5 and St Ives, and is handled by Havas creative agency Euro RSCG ... $100m, with the majority spent on the Nexxus and Tresemm hair care brands. American incumbents ...

Yudu Media hands Steak Digital search account

29 Jan 2010 | by Sara Kimberley

Steak Digital will be responsible for the search engine optimisation account, while sister company Minute Steak will run the paid search marketing activity for the online publisher. The agencies will be tasked with linking building to increase traffic to Yudu and build brand awareness although Minute ...

Toyota readies marketing to combat recall crisis

29 Jan 2010 | by Alex Brownsell

LONDON - Toyota is preparing a series of marketing communications activity to salvage its brand

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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