30 Sep 2010
| by Ed Kemp
Competition will be fierce for this year's Marketing Society Brand of the Year award, writes Ed..., building on more than 50 years of brand heritage, and Pixar - its latest film, Toy Story 3, has been ...
Last year Comparethemarket.com was voted Brand of the Year at the 50th Annual Marketing Society ...
-comparison site - or will another brand take centre stage in 2010?
The Marketing Society LinkedIn Group has ...
30 Sep 2010
| by Daniel Farey-Jones
Everything Everywhere is to shed 11 brand marketing roles as part of a restructure reducing overall...are in the 130-strong brand and communications team led by Stephen Day, vice-president of brand ...
roles covering both brands.
Earlier this week the company revealed its second quarter revenues have ...
-level reorganisation Spencer McHugh, previously brand marketing director for Orange UK, took the new role of marketing ...
30 Sep 2010
| by Sarah Shearman
In the same period last year, the company had operating losses of $15m. Phorm attributed this to the company s restructure, building up operations in Brazil, and reducing the size of the UK office. While it has not reported any revenues in the first half of the year, it said it had invoiced Oi, the Brazilian ...
30 Sep 2010
| by Simon Kershaw
Also, I should say that I ve nothing against "engineering" as the positioning for a brand.
After all, BMW spent years, if not decades, propounding their belief in precisely how a car should be put together. But, and it is a big but, BMW translated their passion for automotive design ...
30 Sep 2010
| by Alex Brownsell
the supermarket describes as a £55m sales opportunity for the brand....'s and adult Halloween costumes, while closer to the date itself the brand will advertise its range ...
30 Sep 2010
| by John Reynolds
for building new audiences and revenue streams. He will report to Simon Denyer, joint chief executive ...
Mirror, also believes that building loyal audiences is more important than SEO.
Mirror Group Digital ...
30 Sep 2010
| by John Reynolds
Unilever is contemplating offloading its Chicken Tonight and Ragu sauce brands in the UK...The company acquired the Knorr-branded sauce products in 2000, following its merger with Bestfoods.
The move follows chief executive Paul Polman's decision that there is little growth left for the brands in the UK. Neither of the brands is among the company s best sellers here. The FMCG company is to retain ...
30 Sep 2010
| by Katherine Levy
Nivea, the Beiersdorf-owned skincare brand, is to become the new sponsor of ITV1's flagship daytime...created by TBWA\London and use the line: "Nivea: feel closer."
Nivea is looking to build an association ...
30 Sep 2010
| by Katherine Levy
MPG Media Contacts has recruited the branded content specialist Nick Price to the new post of head...and online advertising production.
Price was previously the creative director at the branded entertainment ...
creation at a time when it has become so fundamental to the wider marketing mix of so many brands." ...
30 Sep 2010
| by Anne Cassidy
Simple, the Alberto Culver-owned cosmetics brand, has moved its UK advertising account out...on the Tresemm brand. RKCR/Y R's most recent ad campaign for Simple broke at the start of the year. It focused on the brand's Kind To Skin Cleansing Facial Wipes and featured the three British models Brigid Mcgaw, Lucy ...
's proposed $3.7 billion acquisition of Alberto Culver, which also owns the VO5 brand. It is currently unclear ...
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