Soft drinks brand Pepsi recruited a teamsheet of international A-listers to appear in two big ... relations strategy by Britvic and Pepsico, which co-market the brand in the UK. Although Pepsi had been ... it an ongoing presence for the first time. Objectives To drive affinity for the brand with Pepsi's core ...
of its French wine brand Piat d'or. The division, Percy Fox & Co, approached the agency on the back of its previous work for the sister brand Guinness. The agency was appointed following a pitch ... for the brand, looking to increase public awareness of the wine before the conclusion of the relaunch ...
the spread of the brand, which launched in the summer of 2000, through a mixture of press radio and events ... the brand's current status had been achieved 'with relatively little marketing support', with Rock ...
The RED Consultancy has been hired by SmithKline Beecham to handle its Lucozade Sport brand ... ). Both brands were formerly held by Bell Pottinger Public Relations. Three agencies pitched for the Lucozade Sport work. RED has a brief to promote the brand to consumers and the trade. Lucozade Sport ...
the marketing programme fulfilled its aim of getting the brand name recognised. The 2001 integrated ... is set to diminish, Rutland said. 'The brief will be to take the Marbles brand value forward ... brand as an internet-safe credit offering late last year. ...
dishes, said Williams. It will also be working to build the Mission brand. Although ...
be found at loveyourskin.com, a web site that went live on 1 July, to complement Persil's Non-Bio brand ... aims to extend the concept of the brand's skin-care qualities into an on-line magazine aimed at women ... - presumably communicating the natural, caring aspects of the Non-Bio brand. The home page divides ...
-loved confectionery brand Quality Street. There was no pitch, with the agency being recommended on the strength ... was handled in-house, but Nestle is revitalising the brand with a new ad and sponsorship campaign ... , and ties in with the advertising campaign. Quality Street brand manager Nicole Broerse said ...
will play a critical role in our brand's continued evolution and growth while assuring we deliver a ...
of the packaging. The agency will also aim to increase press coverage of the brand. Other PR agencies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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