to remove filtersCAMPAIGNS: Product Launch - Micro scoot becomes a must-have
26 Jan 2001 | by TARA STEVENS
another brand of skate scooter. It included the publication of a code of conduct outlining safety do ...
Search results for Brand Building
Dixons hires Le Fevre to revamp retail arms
22 Sep 2000 | by GIDON FREEMAN
The Dixons Group has ended its search for a consumer agency to work across its retail brands ... agencies last month for the high-fee brief. It will now work for four Dixons group brands - consumer ... Mastercare brand and its extended warranty product, Coverplan. The product, which is offered to all Dixons ...
Lidl sets UK branding task for Paradigm PR arm
10 Dec 1999 | by JULIETTE GARSIDE and SEBASTIAN VESPER i
challenge for the agency was to address the current branding of the chain, which is chiefly concerned with discounting. The agency will be seeking to connect the brand more closely with quality. Paragon PR ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become
24 Sep 1999 | by RICHARD EDWARDS
to the heart of decision-making and strategy, seeing it as a key to the brand s success each season and a ... and into the shops. Mark McKeon, European managing director of womenswear brand Episode, is one who believes ... provides a valuable insight into how the brand is perceived outside of the company. The PR people we ...
STOP PRESS: Consolidated to push Which? brand
13 Nov 1998 | by SOPHIE BARKER
-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...
Countrywide will steer Halford’s latest PR drive
11 Jul 1997 | by JEMIMAH BAILEY
: Halfords is a terrific brand and we were proud to work with them, but we agreed we d come to a parting ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
even begun to build sub-brands. We have developed a huge 1,200 gram bread loaf called Jaws which ... . It was decided that the right thing to do was to keep the product brands heritage but build up extra value ... , it places great emphasis on building the character and heritage of its individual global product brands ...
CAMPAIGNS: International Media Relations - Pammi grabs a pizza the action
14 Mar 1997 | by TOM DAWN
, and having a good time - brand images of Pizza Hut s deep pan pizzas...., and having a good time - brand images of Pizza Hut s deep pan pizzas. Baywatch at one time had ... of the commercial launch particularly trying to maintain Pizza Hut branding in the coverage of Anderson Lee ...
Harkness to leave The Body Shop
07 Feb 1997 | by LEXIE GODDARD
ambassadors for the brand with Banner McBride s clients. The agency, a wholly-owned subsidiary of WPP ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
