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transparent - but from January 2001 its proposals are to be adopted by banks and building societies anyway ... branding, says Barclays. Paul Barber, corporate communications director for Barclays Retail ... , stuffed out of sight on cash machines by Nationwide. The building society ran a highly effective ...
PR brands increase the ability to spread best practice and offer clients the global reach of big ... on brand names like Burson-Marsteller simply to fold them into the likes of Hill and Knowlton ...
accused of using their size to squeeze the building societies and e-banks in a calculated attack...While Barclays new advertising extols the merits of being big, the bank was forced to carry the can for leading the campaign to impose surcharges for non-customers using their ATMs. They were accused of using their size to squeeze the building societies and e-banks in a calculated attack ...
A study published by Brand Finance this week is something of a condemnation by analysts...A study published by Brand Finance this week is something of a condemnation by analysts on the work of in-house investor relations directors. Seventy-five per cent of analysts believe that in-house IR directors should publish more information on such matters as marketing, brand and advertising ...
the globe armed with a long list of PR firms and a fat cheque book. His mission is to build ... PR Worldwide, which was bought by McCann at the end of last year and is the building block of its ... , a re-branding exercise seems unlikely. Both Trotter and Weber insist that Ludgate will retain its ...
through JWT. Barclays is hoping the campaign will help it contend with competition from building ...
-Erickson s global PR interests, Weber PR Worldwide, but will retain the Ludgate brand and operate independently ...
. As for internal communications, head of brand and internal communications, Thomas Cowper-Johnson, says: We use ...
s consumer division is gearing up for the UK launch of Advil - the second biggest selling branded ... . Tunstall quits Britannia for Direct Line Fiona Tunstall, PR manager for Britannia Building Society ...
Brand PR and hi-tech appear to offer the most potential in this relatively static market...Brand PR and hi-tech appear to offer the most potential in this relatively static market The continuing trough in which the Swiss economy is languishing has made life hard for the country ... the Greater Zurich Area. Another area of potential growth is in brand/product PR. I think we have ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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