The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising ... the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ... marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ... frequently and give them an emotional connection to the brand. With Murphy revealing that customers at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...
, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
-label products make it nearly impossible for brands to justify a premium and build loyalty. As great ... I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ... the fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum ...
Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand...Misfits, said: "This new campaign cleverly builds upon the success of the previous FINDKopparberg campaign by further defining the brand as a distinct and refreshing alternative. It is a clear statement of intent ... everything it is, and then invites them to get involved". As part of this activity, the brand has also ...
and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... '. For a more neutral perspective on the brand's progress and the environment it is operating in, we talked ... accordingly. The advertising campaign is the natural complement to this: big-hearted, emotional and brand ...
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new...it was committed to doubling its annual marketing spend across its eight key brands, which include Hovis, while ...
Skip to table How do you brand lettuce leaves? On the face of it, it seems quite difficult to create a brand strategy for a category that doesn t feel there s room for a brand at all. The branded ... brand for such a basic product? Thinking about it though wasn t this once true for something like ...
The brand highlights its strong heritage as an auto innovator while promoting its latest cars....or the A4 could have done just as well - but it's clear that this is doing a job for the brand, not just the A5. Audi certainly has come a long way, but the heartbeat of what drives the brand remains ... the evolution of design as well as engineering. It is no easy task maintaining a long-term brand strategy ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters