Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador...The campaign was due to place the Manchester United football player's image on thousands of bottles and cans of Coke Zero, the brand's no-sugar variant. Coca-Cola today confirmed the promotion ... -Cola brand Powerade. In the advertising campaign, a shirtless Rooney, fuelled by Powerade, took on a ...
Under the plans, the Heineken UK-owned lager brand will commission the production of one ... the brand plans to recommission. She said the drive would give the brand credibility among its target ... to build on Foster s title sponsorship of the Edinburgh Comedy Awards and Channel 4 comedy. The lager ...
Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding...with a huge opportunity to promote the Motorpoint brand to a completely new customer base over the next ...
to get brands to fund the anti-obesity campaign Change4Life....brands should make financial contributions to the Change4Life campaign and he dangled the carrot for a ...
The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline...of designation and promotional rights, including shirt-sleeve and training-wear branding on all professional match referees, assistant referees and fourth officials, branding and accreditation on all publicity ... moved to the parent group in an effort to make the brand, which also owns Tune Hotels and finance brand ...
opportunity for publishers and brands to ride the wave of hype created by the latest must-have gadget....Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes ... customers. Other notable brands that are tapping into the hype include Scrabble, which has launched a touch ...
in a statement: "Asda's move to acquire all Netto's UK stores is a key strategic building block ... branding and management. Asda said it plans to rebrand the stores by the summer of 2011. Andy Clarke, Asda ...
surprise then that brands in this sector are among the UK's biggest-spending affiliate marketers, relying ... , head of the affiliate division at Twentysix, says such sites are willing to push traffic to brands ... online marketing channels used by phone brands." Dan Redfearn, head of the affiliate marketing council ...
wanted to build brand loyalty and encourage repeat purchases among existing customers via eCRM. Aims ... this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ... of the radically revised game. The agency's big idea centred on taking the brand into the real world with a live ...
behavioural targeting back into the spotlight. The search giant, keen to build its display business, has introduced a feature it calls 'remarketing'. This records when a user visits a brand's website and then serves ads for that brand when they access sites within Google's Content Network. Samsung and Center ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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