to remove filtersFoxy Bingo signs up for second summer with Smooth and Real Radio
23 May 2012 | by Maisie McCabe
brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.
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Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
the world-class sporting event is a great brand fit for bet365 and we look forward to another successful ...
My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
to clear security a record in this building. Meeting done, I head to Charlotte Street for lunch ...
Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... sister newspaper, the Northern Shell-owned Daily Star, will run a Resident Evil-branded competition ... can build awareness and drive anticipation of the game's launch whilst also delivering the best value ...
Chevrolet Volt sponsors AskMen Innovation Awards
08 May 2012 | by Nick Batten
2010 in a move that was supported by a consumer sponsorship deal with the battery brand Energizer ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul Marshal, general manager of marketing and strategy at Lexus called it, "an excellent opportunity for Lexus ... business. "Previous winners illustrate the calibre of the awards and Lexus is a very strong brand ...
ZenithOptimedia launches Live ROI positioning
23 Apr 2012 | by Nick Batten
the ways consumers can interact and engage with brands, and opened up thousands of new opportunities for the owners of those brands. It claims in this increasingly complex and fragmented media landscape ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus...in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ... the level of message association and the highest levels of brand awareness. ...
Discovery Networks UK renews sponsorship deal with Kärcher
02 Apr 2012 | by Nick Batten
, and will extend online with co-branded content on Discovery's home and property microsite at www ... and Twitter. The sponsorship renewal, negotiated by Michael Holt, director of brand solutions for Discovery ... . The sponsorship also encompasses quarterly branded on-air and online competitions and inclusion in Discovery ...
Panadol to sponsor Keith Lemon's jump to ITV1
29 Mar 2012 | by Maisie McCabe
Gray, senior brand manager, Panadol, said: "Panadol comes to the aid of UK consumers with its pain ... for the brand to reach its core target audience." Follow Maisie McCabe on Twitter @MaisieMcCabe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
