23 May 2012
| by Loulla-Mae Eleftheriou-Smith
, to give the water brand "relevance to all occasions". It follows on from experiential activity earlier ...
by promoting the brand's different bottle sizes and their relevance to different situations, from visiting ...
sponsor for Wimbledon.
Danone has invested in new product development for its Volvic brand, launching a ...
23 May 2012
| by Nick Cooper
is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe....that generally works well but there are exceptions.
The lesson of this year s BrandZ Top 100 Global Brands ...
of technology has become crucial to all brands whatever the product or service they offer to the consumer ...
to smart and successful brands whatever sectors they operate in.
Be it cars, luxury, retail or FMCG ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
British Airways has promoted Hamish McVey from brand and design manager to head of brands...of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign .
Comber continues to report to Frank van der Post, managing director, brands and customer experience.
McVey will be responsible for defining BA's brand and communicating it consistently ...
22 May 2012
| by Matthew Chapman
S is overhauling its stores in order to make navigation easier and segment them through the clothing sub brands, which it began advertising as stand alone brands for the first time last year.
The retailer has ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ...
: "I didn t make the call on developing this based on ROI, it was based on community.
"Other brands ...
with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
22 May 2012
| by Matthew Chapman
Directories brand Yell is to be re-branded as 'hibu' and has parted company with group chief...are developing innovative new products and we need a dynamic new brand to signal that we are a digital business ...
corporate brand being used in conjunction with its latest strategic initiatives.
Following Ashmore ...
remit to enhance its digital offering; David Parslow is group head of brand development.
Ashmore has ...
22 May 2012
| by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...and the brand may extend into movie production.
Steven Day, head of brand and communications, Everything ...
phase out the Orange brand.
He argued: "We've pulled out a number of high profile sponsorships ...
, efficiency and the [film focused] branding strategy".
Speculation that Everything Everywhere, the UK joint ...
22 May 2012
| by Noelle McElhatton
agility means a brand manager role altered beyond recognition since the first serious attempt to define the position back in the 1930s (see Marketing's main feature, page 28).
What a young Procter Gamble brand ...
to social media, retailer power and globalisation.
The brand managers that populate her team today need ...
22 May 2012
of the brand is tailored to each market. In much of Europe, the drink remains familiar to many as a digestif ...
often as a shot mixed with Red Bull.
In recent years the brand has cultivated associations with rock ...
family.
BRAND LESSON
ANDY KNOWLES, CHAIRMAN, JKR
Like Danny DeVito, Jagermeister ...
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