to remove filtersBrand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
Starbucks is the most prominent, followed by Costa
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Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.
Adrian Mooney to head up EMEA marketing team at Tata Global Beverages
24 May 2012 | by Gemma Charles
Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian...for the year ended 31 March. Last week, as part of its first attempt to build its corporate brand outside ... marketing roles at Remington and Goodfella's, the Northern Foods frozen-pizza brand. Separately, John ... the Tetley brand. Philips joins from Georgia Pacific, where he was national account controller on the Lotus ...
Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
time and respect for the people and the brands, but there comes a point where you know the time ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
weren't a brand manager? Pilot. What advice would you give someone starting their marketing ... ? It is like running your own business; making all the business decisions for the UK. The Welch's brand has ... . If you were a brand, what would you be and why? Virgin. It is a charismatic brand that touches people ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique...to try partner brands, including ghd and Fake Bake. Heat magazine is sending a style team to the event ... app would act as a platform to "continue engaging loyal fans of the brand," while also "exciting new ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music video...The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up ... Pritchard, brand manager, Vimto said: "This campaign builds on major investment in digital marketing ... the main sponsor of an exclusive music release, claiming the deal will give the brand "access to the 12 ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
, to give the water brand "relevance to all occasions". It follows on from experiential activity earlier ... by promoting the brand's different bottle sizes and their relevance to different situations, from visiting ... sponsor for Wimbledon. Danone has invested in new product development for its Volvic brand, launching a ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
