25 May 2012
| by Nicola Clark
in its own right.
THE UPSHOT
What brands need to know about the new visual economy ...
to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design expertise.
Beyond co-creation brands as editors
Media commentators have warned that many companies ...
24 May 2012
| by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of the world's biggest technology brands, Philippa Snare seems very relaxed.
What makes the demeanour ...
.
Building on the restructure
The merger last July of Microsoft UK's consumer and online divisions ...
the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ...
23 May 2012
| by Nick Cooper
is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe....that generally works well but there are exceptions.
The lesson of this year s BrandZ Top 100 Global Brands ...
of technology has become crucial to all brands whatever the product or service they offer to the consumer ...
to smart and successful brands whatever sectors they operate in.
Be it cars, luxury, retail or FMCG ...
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
22 May 2012
| by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...and the brand may extend into movie production.
Steven Day, head of brand and communications, Everything ...
phase out the Orange brand.
He argued: "We've pulled out a number of high profile sponsorships ...
, efficiency and the [film focused] branding strategy".
Speculation that Everything Everywhere, the UK joint ...
21 May 2012
| by Noelle McElhatton
that because we can carry those sites on our open platforms.
You re a mass market brand and it s hard ...
social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ...
17 May 2012
| by Suzy Bashford
for Brand View: Sue Swanborough, General Mills
Click here for marketers' views from Twitter ...
experience,' he adds.
At General Mills UK Ireland, owners of brands such as Haagen-Dazs and Old El Paso ...
.
BRAND VIEW - Sue Swanborough, HR director, General Mills UK Ireland
- What processes does General ...
17 May 2012
| by Kim Benjamin
The luxury mobile handset brand is being sold by its parent company, Nokia....handset.
The brand has relied on exclusivity to push sales, with partnerships with big names ...
,000 - The number of units sold since 2002
120 - branded stores in 70 countries
Source: Vertu
ANDREW ...
contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ...
16 May 2012
| by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone ...
ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ...
of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
14 May 2012
| by Matthew Chapman
Probert, senior director of brand marketing at BlackBerry parent Research in Motion, said the campaign ...
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