We'll Call You - E.ON
23 May 2012
With the recent weather suggesting we now live in a land of perpetual winter, the energy brand
Search results for Brand Building
Search filters:
By Channel
-
Marketing
By Industry Sector
-
Telecoms / Utilities
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (1497)
- Campaign (533)
- campaignlive.co.uk (60)
- Campaign Work (9)
- Marketing (781)
- marketingmagazine.co.uk (421)
- mediaweek.co.uk (8)
By Channel
- Advertising (1867)
- Branding (209)
- CSR (19)
- Experiential marketing (10)
- Field Marketing (8)
- More...
- Green Marketing (6)
- Integrated Marketing (27)
- Marketing Services (18)
- Market Research (54)
- Sales Promotion (128)
- Sponsorship (254)
- Sustainability (6)
- Telemarketing (21)
- Less...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand...' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us ... at Haymarket's Media360 event on Friday (18 May), where he was asked whether the brand had lined Tennant up ... sci-fi series was endorsing TiVo. Gilbert also indicated he was very happy with the brand's first ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ... , efficiency and the [film focused] branding strategy". Speculation that Everything Everywhere, the UK joint ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
The luxury mobile handset brand is being sold by its parent company, Nokia....handset. The brand has relied on exclusivity to push sales, with partnerships with big names ... ,000 - The number of units sold since 2002 120 - branded stores in 70 countries Source: Vertu ANDREW ... contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony...More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since ... the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ...
We'll call you: Everything Everywhere
09 May 2012
details of the trial, implying only Orange was taking part, and not mentioning sister brand T-Mobile. ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
What s the strategy behind the Wallet launch? Our brand strategy is "Fresh thinking, new possibilities". You can t have that kind of brand strategy without the propositions that underpin it but also ... with three things already... The Little Boxes brand ad that sets out the philosophy. The launch ...
Additional Information
Campaign Jobs
- Account Manager - Integrated / Below the line, £30k MODA consult up to £30k + excellent benefits, Central London
- Product Marketing Executive Stopgap £25000 - £32000 per annum, London
- Senior Account Executive Michael Page Agency £25000 to £30000 per annum, West End
- Digital Marketing Project Manager Adam Recruitment £30000 - £40000 per annum, North West England
- Digital Traffic Manager Michael Page Agency £35000 to £40000 per annum, Leeds
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
