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Trading places: this week's people moves

marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...

Helen Edwards: Why borderline decisions can make or break a brand

for brand marketers...., sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ... at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ... chooses where to build a factory, locate a corporate headquarters or hold a global conference based solely ...

BA names Hamish McVey as head of brands

British Airways has promoted Hamish McVey from brand and design manager to head of brands...of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign . Comber continues to report to Frank van der Post, managing director, brands and customer experience. McVey will be responsible for defining BA's brand and communicating it consistently ...

John Lewis partners Kuoni for first 'shop within a shop'

The Kuoni outlets will offer the full range of holidays available form the brand, which ... , as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ... brands by using John Lewis furniture and Kuoni fittings. Kuoni's concessions will be located ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing...us some time because our efforts to enhance the brand went beyond just renovating buildings ... Sheraton, the luxury global hotel brand owned by Starwood Hotels and Resorts, has undergone a $6bn ... worldwide and the brand sits within a portfolio of nine hotel brands, from the super-chic W Hotels, to Le ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

Industry view: Is easyJet's marketing makeover working?

and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price ... '. For a more neutral perspective on the brand's progress and the environment it is operating in, we talked ... accordingly. The advertising campaign is the natural complement to this: big-hearted, emotional and brand ...

TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal

TUI Travel, the tour operator behind the Thomson and First Choice brands, has reported £367m pre...of both the Thomson and First Choice brands last year. The group said 47% of its winter holidays were ...

KLM launches nine-month Facebook initiative

, to drive the brand's digital engagement.

BA unveils plans for giant screen in Olympic Park

. They will be issued on a first-come, first-served basis. Frank van der Post, managing director of brands ... in the lead-up to the Olympics includes the unveiling of a 'Dove' aircraft, created as part o f the brand ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.