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Brand barometer: Carbonated drinks - which is most prominent on the web?

10 Feb 2012 | by Gemma Charles

Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

10 Feb 2012 | by Ben Hall

that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ...

Marketing Guru on... keeping ahead of the youngsters

10 Feb 2012 | by Will Harris

and self-aware enough (and it sounds like you might well be), you will reappraise your personal brand ... of the Conservative Party and launch marketing director of the O2 brand. ...

VisitWales top marketer exits for Cardiff & Co

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

its links with businesses, to build on the work it has already done to attract new investment ...

Betfair to knock rivals for the first time in campaign

10 Feb 2012 | by John Reynolds

last year, Betfair radically overhauled its sport sponsorship activities by introducing four brand ambassadors. The brand signed up former England cricketer Michael Vaughan, retired rugby star ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

The head of UK marketing for Audi is aiming to protect the brand's premium positioning while...Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ... performance, becoming the fifth-biggest-selling brand in the country, with a market share of almost 6 ... to the Society of Motor Manufacturers and Traders, the brand sold a staggering 14% more new cars in the UK ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine...conveying aspirational desires. Brands in sectors from chocolates to restaurants to travel are gearing up ... Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex ... challenge for these brands' marketers. Sensitive to responsibilities ' This is a rich, emotional ...

Google to launch 'own-brand entertainment hardware'

10 Feb 2012 | by Matthew Chapman

Google is developing an own-brand, home-entertainment system that streams music wirelessly through...The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand. Google has declined to comment on the speculation that was kicked off by a Wall Street Journal story . News of the device is based on a filing with the Federal ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible...Drinks demonstrated how a focus on product quality and distribution could build a brand to significant ... going on.' While Duffy acknowledges the power of PR and editorial coverage in building the brand, he ... Mainstream brands built without the aid of TV advertising abound these days. One need look ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

The explosion in popularity of mobile and digital games and their characters has made brand...the brand into other areas, the more solid it will get; this is about building brand equity ... objectives Brand-owners often claim their licensing strategy is aimed primarily at brand building rather ... Digital characters and games are transforming the brand-licensing industry as they take ...

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