with creative challenges such as what John Lewis, a normally "mute brand", should sound like. Redican ... brands, citing ASOS, Xbox and Southern Comfort as recent spenders. "Any brand can use radio," Redican ...
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ... to devise a global strategy and build a website. An earlier version of this story stated that the ASA ...
360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ... frequently and give them an emotional connection to the brand. With Murphy revealing that customers at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...
the interview with Brand Republic's Maisie McCabe, above. ...
Luke Bozeat, managing partner at MediaCom told Media Week brands will continue to be the key...s about content. It s content the consumers want and that brands want to be associated with." During his talk he said publishers could use brand partnerships to help fund projects and quality content ... sort of funding mechanism for that, then they need to start thinking about the brands that might ...
Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following ... at its heart, and has provided a fantastic platform from which to launch the new Jaguar brand proposition ...
Speaking to CNBC, Tong admitted that the majority of revenue from successful apps came from upselling the users to making in-apps purchases themselves. However, she said it was anticipated advertising revenue that helped developers build the platforms in the first place. Tong said media agencies ...
-running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created ... Media s next generation of services. In a joint statement, the brands said: "Virgin Media has listened to concerns raised by BBC Worldwide about perceived commercial endorsement by a BBC brand relating ...
WKD, the vodka-based alcopop brand, has launched the latest TV ad in its long-running 'Have You Got...Communications, said: "Big has worked with WKD for 12 years now and since we helped the brand achieve the number ... of the higher-spending brands." Big Communications is part of Mission Marketing Group and is based in Leicester. WKD is owned by Beverage Brands and its media planning and buying is handled by WPP's MediaCom ...
by the brand's new ad agency, Bartle Bogle Hegarty....Richard Larcombe, the director of advertising and sponsorship at Virgin Media, said: "Building on the huge success of our recent TiVo campaign and Usain Bolt and Richard in our superfast broadband ads, the new Collections creative brings together the best of both in a fully integrated offering. The new work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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