Brand barometer: Network Rail viral campaign reviewed
18 May 2012
brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...
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Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...
Brand barometer: Nivea viral campaign reviewed
04 May 2012
and longevity. Since last summer the brand has released several online clips featuring the team. The latest ...
Brand barometer: TNT viral campaign reviewed
26 Apr 2012
Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot and Barclays
Do media agencies require a brand positioning?
12 Apr 2012
Media agencies are no different to the clients they work for. They need a clear brand positioning...Mark Middlemas, managing partner, marketing, UM London Q. Are brand positionings really just ... should have a clear brand positioning that's embedded in everything they do, just like Nike, Xbox ... unique brand position that people can easily understand and believe in. Too many agency positionings ...
Brand barometer: NSPCC viral campaign reviewed
05 Apr 2012
More brands are turning to memes and trends to help deliver their message online. In the past few ... time, drew on the 90s Dancing baby meme. More recently, other brands using memes include Yeo ... . While meme-hijacking can backfire and appear inauthentic, especially when brands fail to evolve the meme ...
Brand Manager of the Week: Cristina Astorri
04 Apr 2012
brand, what would you be and why? I would be Illy coffee, a brand synonymous with quality ... and a plastic bracelet; as for the best, branded herb pots were a winner for me. ...
Brand barometer: Kony 2012 viral film reviewed
23 Mar 2012
Unruly reviews Invisible Children's 30-minute 'Kony 2012' viral, with "ones to watch" from Samsung, Barter Books and Heineken
Brand barometer: Gorillaz for Converse viral ad reviewed
16 Mar 2012
, the positioning of Converse as a trendy, young, hip brand is simply not delivered effectively. Music video ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
