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Brand barometer: Volkswagen Polo viral campaign reviewed

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

Novak Djokovic to wear Uniqlo at French Open

Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand...The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future ... will wear its brands at this year's French Open tennis championships. Sergio Tacchini was unavailable ...

Facebook 'plotting ad-tracking system'

by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time of publishing. Facebook has been working to improve measurement for brands on the site and recently ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ... frequently and give them an emotional connection to the brand. With Murphy revealing that customers at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

that because we can carry those sites on our open platforms. You re a mass market brand and it s hard ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul ...

Chelsea Apps factory launches Tom Daley Dive game

is really starting to build especially so in Tom's case, because he's already got so many fans ...

Brand barometer: Network Rail viral campaign reviewed

brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...

Google to inject more facts into search

-president of engineering at Google, wrote on the company s blog : "This is a critical first step towards building the next ...

GM's Facebook strategy labelled 'shortsighted'

collaborative relationship" with Facebook. Ford has the advantage of having a single global brand, while General Motors is a corporate brand with a portfolio of US and European brands. The GM page has 378,392 fans while its Chevrolet brand has 1,215,042 likes. According to an industry source who works closely ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.