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industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...
which also fits into the house look and brand of all four media owners. Players can also access the game ... . Working with Sony and the other partners, Absolute, Spotify and ShortList, is a fantastic way to build ...
and entertainment formats for brands. Pattison, who left PHD in 2007 having co-founded the agency in 1990, said ...
growth in this area for both brands this quarter. In fact, almost a third of Smooth's audience now tune ... million listeners for the Absolute Radio brand is a real milestone, especially as we are only three years ...
-president of engineering at Google, wrote on the company s blog : "This is a critical first step towards building the next ...
the backing of LDC is a strong endorsement of the Ocean brand and team all of whom will be going forward ...
out of fourth place. Despite the residual brand recognition created from a cheery advertising ...
As the boundaries blur between TV and online, brands need to embrace this development...that serve this demand will thrive. - What are the opportunities for brands as TV and online come together ... builds on the success of TV campaigns, typically offering cost-effective incremental reach of 4 per cent ... around existing TV brands. On The X Factor app last year, we saw around 200 million interactions across ...
. Naturally, multiplatform brand management was high on the agenda, and the tablet was discussed more ... at brands and their importance to multiplatform publishers, the benefits of certain platforms to specific ... magazine brands can meet these needs. Dolphin told the conference that new digital platforms have given ...
of the company's portfolio of regional titles and focus on the big national brands. But Les Middleton, the joint ... in younger readers to the brands - but they can always do more. Plans mooted in 2011 to release a standalone ... booming in the market." And David Mulrenan, the head of press at ZenithOptimedia, agrees that big-brand ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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