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Trading places: this week's people moves

marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Absolute Radio kicks off Travelodge activity

to highlight the brand's down-to-earth, warm and welcoming approach and its 48 different locations around ... , Docklands, City Road and Euston. Louise Simkins, branded content director at Absolute Radio, said: "The ... the brand's honest and straightforward approach and showcase its plethora of London locations. Absolute ...

Just Go! Holidays hands £1.5m media account to Total Media

base, our strategy is designed to evolve with the company s growth plans and deliver sales and brand ...

Vodafone launches new Eurostar screens

Four different versions of the ad are running across the 32 40-inch screens in the departures area of the terminal, with the tagline, "There is a better way to build your business. It's called Vodafone One Net ... area next week. Danielle Crook, director of brand marketing for Vodafone UK, said: "Eurostar is a ...

Carnival Cruise Lines appoints MPG Media Contacts to £8m account

appointed to create a long-term media strategy to help the brand grow and appeal to UK holidaymakers ... media strategy for this exciting UK launch. Carnival Cruise Lines is such a great brand to be working ... . The account for Carnival Group s other brands P O Cruises, Cunard Cruise Line, Princess Cruises has been held ...

AOL partners Promote Iceland for pan-Euro campaign

AOL has partnered with tourism body Promote Iceland to see the launch of its first branded blog...to life The Huffington Post UK's first branded blog, as part of the new "Inspiration" , which offers brands deeper social integration with readers through video, blogs and social media. The marketing ...

Starwood Hotels adds customer reviews to Facebook

on the Facebook page for its Westin brand, using a new tool from Bazaarvoice and Buddy Media...., chief executive of Buddy Media, said: "This app helps brands build their business and provide a better ... Bazaarvoice, which offers brands technology to harness customer conversations, and Buddy Media ... -powered Facebook brand pages and social media campaigns. Starwood Hotels and Resorts Worldwide is the first ...

Trading places: this week's people moves

Steve Hall. ( Campaign ) DLKW Lowe is looking to build its OPEN shopper marketing business in the UK ... brand management head of planning for Europe, Africa and the Middle East. ( Campaign ... Hotels Resorts, the luxury hotel brand, has hired Sundip Bedi as senior marketing manager for the UK ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.