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Total Media lands Random House and Transworld Publishers online accounts

28 May 2012 | by Nick Batten

The win builds on the independent agency's existing relationships with other companies in the Random House Group. There was no incumbent on the business and the appointment was made without a pitch Total Media will be responsible for managing digital display advertising across consumer sites ...

Scout Media hires former Radio Times ad director

28 May 2012 | by Nick Batten

and events to attend across the capital. Hence brands need to extend the effectiveness of their print ...

Think BR: Launching Newsworks

25 May 2012 | by Rufus Olins

for taking soundings - finding out what the wider world thinks of your company, your brand and your industry ...

MediaCom partners with InMobi to develop mobile campaigns

25 May 2012 | by Arif Durrani

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...

The Sun plans Euros and Olympics assault

25 May 2012 | by John Reynolds

about taking The Sun brand where our customers are". The football tournament, in which England ... up and down the UK every day than any other media brand. That's why we call it the 'Original Social ...

Conde Nast offers advertisers tablet metrics

25 May 2012 | by Nick Batten

will become increasingly significant as consumer scale from more brands on more devices continues to increase ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ... , said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...

Bet365 to sponsor French Open on ITV

24 May 2012 | by Maisie McCabe

the world-class sporting event is a great brand fit for bet365 and we look forward to another successful ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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