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or brand over the telephone is down to the quality of people you employ on the telephone, he says ... with staff, says Evans. Telemarketing agency InTelMark does a lot of work with FMCG brands on care lines and consumer helplines. The telephone and how you employ it has to mirror the brands ...
. Quality and price are becoming less of an issue, so brands are looking to create a different relationship with the consumer and give their brand a soul , says Impact Agency managing director Linda ... . Since 1994, UDV has successfully put its Tanqueray Gin brand behind a series of cycle rides in the US ...
Red Bull, the high-energy soft drink, has called in Jackie Cooper PR to promote it as a pick-me-up for hangover sufferers, clubbers and long- distance lorry drivers.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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