NEWS: MacLaurin to champion high strength of Low ‘C’
27 Sep 1996 | by LEXIE GODDARD
, rather than a diet beer. Marston s other brands include Pedigree Bitter, Marston Bitter ...
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NEWS: Lynne Franks PR claims a coup with Vous in You
27 Sep 1996 | by ROBERT DWEK
brand into UK lifestyles, emulating its success in France, and to convey a lot of information in a ...
MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,
27 Sep 1996 | by MAGGIE BROWN
into branded programmes and for companies such as Texas Home Care to run a DIY service, followed by adverts ... of dramas with maximum ratings sensations and soap operas as super brands . The wind of commercial ...
NEWS: Red Bull charges Jackie Cooper with brand boost
13 Sep 1996 | by LEXIE GODDARD
Red Bull, the high-energy soft drink, has called in Jackie Cooper PR to promote it as a pick-me-up for hangover sufferers, clubbers and long- distance lorry drivers.
CAMPAIGNS: JUDGE AND JURY; Uncovering the unpalatable truth behind alcoholic pop
13 Sep 1996 | by SHIRLEY HANLEY
was for adults lacked strong evidence. I suspect that Carlsberg-Tetley, the corporate brand, will not come ...
FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses
19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE
to stay put. CNBC mailed branded mouse mats and mini rugby balls to journalists for the launch ... . Or go for the so-chic-that-it s- painful David Bailey-branded single use camera. G ... ). V is for Vouchers Among dozens of brands on offer, Virgin Vouchers give access ...
NEWS: Clubland drag queen Miss Kimberly ...
04 Apr 1996
to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national press...Clubland drag queen Miss Kimberly is the focus of the PR campaign to launch Tennent s Super Ice lager. Created by Bass Brewers agency Paragon Communications, the campaign uses the strapline more to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
